Gen Z’s Favorite Chains

By Jill Failla on Jan. 17, 2017

Just starting to get their own spending power, Gen Z is now in operators’ sights. Because of their limited budgets, this generation frequents QSRs the most, and places the highest priorities on price, customization and health. Here are the chains they like the most:

Source: Technomic's Consumer Brand Metrics

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Quick service

Potbelly Sandwich Shop: Overall score: 56%

In-N-Out Burger: Overall score: 55.9%

Chick-fil-A: Overall score: 54.5%

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Fast casual

Raising Cane’s Chicken Fingers: Overall score: 63.1%

The Habit Burger Grill: Overall score: 56.3%

Corner Bakery Cafe: Overall score: 56.2%

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Casual dining

Chuy’s: Overall score: 56.2%

Cheddar’s Scratch Kitchen: Overall score: 51.8%

Chili’s Grill & Bar: Overall score: 50.8%

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Consumer Trends

How health and healthy planet concerns drive dining choices

Consumers’ interest in a healthier, more sustainable dining experience has fueled the rise of several guest demographics that should be on restaurant operators’ radar.

Operations