Gen Z’s Favorite Chains

By Jill Failla on Jan. 17, 2017

Just starting to get their own spending power, Gen Z is now in operators’ sights. Because of their limited budgets, this generation frequents QSRs the most, and places the highest priorities on price, customization and health. Here are the chains they like the most:

Source: Technomic's Consumer Brand Metrics

Explore: Technomic, consumers

Quick service

Potbelly Sandwich Shop: Overall score: 56%

In-N-Out Burger: Overall score: 55.9%

Chick-fil-A: Overall score: 54.5%

Explore: Technomic, consumers

Fast casual

Raising Cane’s Chicken Fingers: Overall score: 63.1%

The Habit Burger Grill: Overall score: 56.3%

Corner Bakery Cafe: Overall score: 56.2%

Explore: Technomic, consumers

3 ways young consumers will change restaurants’ booze business

Casual dining

Chuy’s: Overall score: 56.2%

Cheddar’s Scratch Kitchen: Overall score: 51.8%

Chili’s Grill & Bar: Overall score: 50.8%

View the full Consumer package

Explore: Technomic, consumers

Financing

Is Wendy’s a buyer or a seller?

The burger chain, beset by regular merger reports, believes it has plenty of growth without buying or selling, says RB’s The Bottom Line.

Operations

DoorDash opens a ghost kitchen

The delivery service opened its first DoorDash Kitchens to provide pickup and delivery meals for four brick-and-mortar operations in Northern California.

Financing