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Consumer Trends

Gen Z’s Favorite Chains

By Jill Failla on Jan. 17, 2017
teens pizza gen z

Just starting to get their own spending power, Gen Z is now in operators’ sights. Because of their limited budgets, this generation frequents QSRs the most, and places the highest priorities on price, customization and health. Here are the chains they like the most:

Source: Technomic's Consumer Brand Metrics

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potbelly soup

Quick service

Potbelly Sandwich Shop: Overall score: 56%

In-N-Out Burger: Overall score: 55.9%

Chick-fil-A: Overall score: 54.5%

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raising canes chicken basket

Fast casual

Raising Cane’s Chicken Fingers: Overall score: 63.1%

The Habit Burger Grill: Overall score: 56.3%

Corner Bakery Cafe: Overall score: 56.2%

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Casual dining

Chuy’s: Overall score: 56.2%

Cheddar’s Scratch Kitchen: Overall score: 51.8%

Chili’s Grill & Bar: Overall score: 50.8%

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