Gen Z’s Favorite Chains

Just starting to get their own spending power, Gen Z is now in operators’ sights. Because of their limited budgets, this generation frequents QSRs the most, and places the highest priorities on price, customization and health. Here are the chains they like the most:

Source: Technomic's Consumer Brand Metrics

Potbelly Sandwich Shop: Overall score: 56%

In-N-Out Burger: Overall score: 55.9%

Chick-fil-A: Overall score: 54.5%

Raising Cane’s Chicken Fingers: Overall score: 63.1%

The Habit Burger Grill: Overall score: 56.3%

Corner Bakery Cafe: Overall score: 56.2%

Chuy’s: Overall score: 56.2%

Cheddar’s Scratch Kitchen: Overall score: 51.8%

Chili’s Grill & Bar: Overall score: 50.8%

View the full Consumer package