Chronic Tacos is a growing chain of quickservice restaurants offering made-to-order fish, shrimp, steak and chicken tacos in a fun-filled atmosphere. The concept touts the authenticity of its menu, crafted from family recipes. Riding the wave of fish-taco chains’ growing popularity in Southern California, Chronic Tacos draws a mostly young adult base of customers. Chronic Tacos is a privately held chain. The original Chronic Tacos model was an 800-square-foot unit that only offered carryout service. Subsequent locations have expanded the size and service format to take on more of a fast-casual positioning. Chronic Tacos was founded in 2001 by Daniel Biello and Randall Wyner and the first store opened in Newport Beach, California, in 2002. Since then, the company has expanded its Chronic Tacos and Chronic Cantina brands in California and the West via franchising.

LocationSan Clemente, Calif.
2011 Systemwide Sales ($000)$26,000,000*
YOY Sales Change15.6%
2011 U.S. Units36
2011 Average Unit Volume ($000)$750,000
Future 50 Year2012

*Technomic estimate

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