Crumbs Bake Shop is a quick-service dessert concept that specializes in gourmet cupcakes. The chain offers up some 50 different varieties along with special cupcake selections that rotate weekly. Crumbs Bake Shop also offers an array of sweets ranging from cakes, pies and cookies, to Danishes and muffins, along with beverages such as teas, coffees, hot chocolate and housemade sodas. Mia and Jason Bauer opened the first Crumbs Bake Shop in 2003 in Manhattan. Since then, the Bauers have expanded the concept to several states nationwide, on both the east and west coast. In 2011, Crumbs Bake Shop agreed to be acquired and taken public by 57th Street General Acquisition Corp. in a deal valued at $66 million. Later that year, 57th Street General Acquisition Corp. changed its name to Crumbs Bake Shop Inc. Julian R. Geiger became president and CEO in 2011.

LocationNew York, N.Y.
2011 Systemwide Sales ($000)$39,880,000
YOY Sales Change28.3%
2011 U.S. Units48
2011 Average Unit Volume ($000)$1,000,000
Future 50 Year2012

*Technomic estimate

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