Most units of the urban burger chain feature a warehouse-style design with exposed ductwork and large windows. But the chain launched a new prototype in Manhattan in November that resembles a butcher shop, with decorative meat hooks and a window where guests can sit. To court off-peak crowds, it offers both happy hours and lunch boxes—sliders or tacos with chips for a set price. While most of 5 Napkin Burger’s restaurants are in its home state, it’s eyeing expansion into New Jersey and other East Coast locations.
| 2015 Systemwide Sales ($000) | $25,200,000* |
|---|---|
| YOY Sales Change | 4.6% |
| 2015 U.S. Units | 6 |
| YOY Unit Change | 20.0% |
| 2015 Average Unit Volume ($000) | $4,580,000* |
| Future 50 Year | 2016 |
| Franchising | No |
*Technomic estimate
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