In a midscale market that’s hot and cold, this breakfast-and-lunch-only concept in the Midwest has continued to expand with new restaurants. In fact, it hit the 50-unit milestone this April with a Missouri store showcasing an open-kitchen design. To stay attuned to its customers, the chain is active in responding to social media posts and holds contests via Facebook.
| Location | Edmond, Okla. |
|---|---|
| 2015 Systemwide Sales ($000) | $33,225,000 |
| YOY Sales Change | 18.9% |
| 2015 U.S. Units | 46 |
| YOY Unit Change | 15.0% |
| 2015 Average Unit Volume ($000) | $788,000 |
| Future 50 Year | 2016 |
| Franchising | Yes |
*Technomic estimate
For more insights from Technomic as well as Technomic’s analysis, growth forecast and more: