With a focus on fresh fruit and housemade ingredients, the QSR mixes from-scratch brownies, pies and shortcake into its frozen desserts. It has added nine new stores in the last year in an attempt to follow through on plans to triple in size to 70 or 80 locations by 2017. The company attributes its success to a simple premise: “If you are in the service business, you have to hire people that have a strong desire to serve,” its website explains. “Pay them above average, train them well and demand nothing but the best.”

LocationSpringfield, Mo.
2015 Systemwide Sales ($000)$30,900,000*
YOY Sales Change26.6%
2015 U.S. Units29
YOY Unit Change26.1%
2015 Average Unit Volume ($000)$1,190,000*
Future 50 Year2016

*Technomic estimate

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