The juices and vegan desserts at this cold-pressed beverage concept have been a favorite of Los Angeles celebrities since its opening in 2010. Although the FDA recently called its safety procedures into question, the brand pressed forward, responding to concerns by creating a medical and nutritional advisory board and commissioning a UCLA School of Medicine study to solidify its “crunchy” status. Even amid the FDA’s concerns, it managed to increase sales by 34% in 2015.
| Location | Santa Monica, Calif. |
|---|---|
| 2015 Systemwide Sales ($000) | $25,800,000* |
| YOY Sales Change | 33.7% |
| 2015 U.S. Units | 58 |
| YOY Unit Change | 38.1% |
| 2015 Average Unit Volume ($000) | $515,000* |
| Future 50 Year | 2016 |
| Franchising | No |
*Technomic estimate
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