The juices and vegan desserts at this cold-pressed beverage concept have been a favorite of Los Angeles celebrities since its opening in 2010. Although the FDA recently called its safety procedures into question, the brand pressed forward, responding to concerns by creating a medical and nutritional advisory board and commissioning a UCLA School of Medicine study to solidify its “crunchy” status. Even amid the FDA’s concerns, it managed to increase sales by 34% in 2015.
|Location||Santa Monica, Calif.|
|2015 Systemwide Sales ($000)||$25,800,000*|
|YOY Sales Change||33.7%|
|2015 U.S. Units||58|
|YOY Unit Change||38.1%|
|2015 Average Unit Volume ($000)||$515,000*|
|Future 50 Year||2016|