The juices and vegan desserts at this cold-pressed beverage concept have been a favorite of Los Angeles celebrities since its opening in 2010. Although the FDA recently called its safety procedures into question, the brand pressed forward, responding to concerns by creating a medical and nutritional advisory board and commissioning a UCLA School of Medicine study to solidify its “crunchy” status. Even amid the FDA’s concerns, it managed to increase sales by 34% in 2015.

LocationSanta Monica, Calif.
2015 Systemwide Sales ($000)$25,800,000*
YOY Sales Change33.7%
2015 U.S. Units58
YOY Unit Change38.1%
2015 Average Unit Volume ($000)$515,000*
Future 50 Year2016

*Technomic estimate

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