To give diners the option to fully customize their dessert, Sub Zero lets guests pick their own type of milk, flavors and mix-ins before ice cream is frozen before their eyes, using liquid nitrogen poured from steel tanks. Going beyond the spectacle of to-order freezing, the chain rolled out a new mobile app in November that includes both online ordering and access to coupons.
| Location | Provo, Utah |
|---|---|
| 2015 Systemwide Sales ($000) | $29,600,000* |
| YOY Sales Change | 22.3% |
| 2015 U.S. Units | 45 |
| YOY Unit Change | 32.4% |
| 2015 Average Unit Volume ($000) | $750,000* |
| Future 50 Year | 2016 |
| Franchising | Yes |
*Technomic estimate
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