Domino’s is cutting prices on online orders 20% for a limited time as a growing number of restaurant chains start pushing value amid concern about the state of the consumer.
The “Inflation Relief Deal” covers all menu items ordered nationwide on one of Domino’s digital ordering formats, including the company’s website, mobile apps and other platforms such as Alexa, Slack, Facebook Messenger and Google Home.
The deal is also available for carryout and delivery.
“Nobody has been spared from inflation, including restaurants,” Joe Jordan, Domino’s president of U.S. and global services, said in a statement. “We want to give customers a break, as they’ve been emptying their pockets all summer long, but shouldn’t have to for delicious pizza.”
Quick-service and casual dining chains have been making value a bigger part of their marketing efforts recently, a sign that they’re concerned about customer traffic following months of soaring prices.
KFC recently introduced a $6 combo meal while casual chains such as Applebee’s, Red Robin, Chili’s, O’Charley’s, Chili’s and Denny’s have offered value.
Domino’s, a traditional low-priced pizza provider, has seen sales struggle in recent quarters amid a shortage of drivers. But it has pushed value more aggressively of late, even amid its own inflationary concerns.
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