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Marketing

Restaurant marketing ideas and trends

Marketing

Marketing Bites: It’s a fine line between edgy and WTF

 By Heather Lalley on Mar. 02, 2022

A couple of chains walk that line, others are leveraging TikTok in creative ways to get their messages out and more.

Marketing

Marketing Bites: Taco Bell crunches its subscription numbers and likes the result

 By Heather Lalley on Feb. 23, 2022

Also, fast casuals are boosting their loyalty programs and Red Lobster extended 2.22.22 promos all week.

Marketing

Is it time to give starred restaurant reviews a thumbs-down?

By Nancy Kruse and Peter Romeo on Feb. 16, 2022

Sweet & Sour: Some consumer media are dropping the shorthand method of assessing a dining-out experience. But these two longtime industry observers have reservations about the trend.

Marketing

Marketing Bites: Chicago indies band together on dining promo

By Heather Lalley on Feb. 16, 2022

Plus, Dunkin’ gets in on the NCAA athlete partnership action, McDonald’s teases the annual return of its minty-green treat, and more.

Marketing

KFC selects MullenLowe as its new creative agency

By Jonathan Maze on Feb. 11, 2022

The advertising and marketing firm, based in Boston, will become its lead agency of record, effective immediately.

Marketing

What's in a name? Often not restaurants' most impressive work

By Peter Romeo on Feb. 11, 2022

Reality Check: Emerging markets tend to cycle through some clunker IDs until a label sticks.

Marketing

Dave & Buster’s inks deal to broadcast UFC events

By Heather Lalley on Feb. 10, 2022

The food-and-games chain partnered with the mixed martial arts organization to show all of the matches in its bars nationwide.

Marketing

Marketing Bites: Restaurants get racy for Valentine’s Day

By Heather Lalley on Feb. 10, 2022

Wingstop wants singles to go “boneless,” Hooters will shred your ex, Jimmy John’s is opening an “intimate” pop-up restaurant and more.

Marketing

With Valentine’s Day and Super Bowl a day apart, restaurants are covering all bases

By Patricia Cobe on Feb. 07, 2022

The upcoming extended weekend can turn out to be a blockbuster or a bust, depending on the whims of consumers.

Marketing

McDonald’s celebrates the Lunar New Year in the metaverse

By Jonathan Maze on Jan. 31, 2022

The burger giant is working with Humberto Leon to create an interactive “Hall of Zodiacs.”

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