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Marketing

Restaurant marketing ideas and trends

Marketing

Dutch Bros earns the 2022 Pacesetter Award

 By Heather Lalley on Apr. 13, 2022

The honor, given by the editors of Restaurant Business, recognized the newly public chain’s strong corporate culture, successful loyalty program and thoughtful growth.

Marketing

Why restaurants are a retirement option of choice for MLBers

 By Peter Romeo on Apr. 12, 2022

Restaurant Rewind: The industry has often served as a 10th inning for some of the biggest names in the game. Here's why.

Marketing

Raising Cane’s enlists its workers as stars of its latest ad campaign

By Heather Lalley on Apr. 06, 2022

Marketing Bites: Expect to see more chains promote their workplace culture. Would you wear Waffle House sneakers? And more marketing news of the week.

Marketing

Virtual concepts are undeniably a boom. Some might say a bubble.

By Peter Romeo and Nancy Kruse on Apr. 06, 2022

Sweet & Sour: Brick-and-mortarless delivery concepts are growing at a head-turning clip. But that sort of expansion usually brings challenges, too.

Marketing

Chipotle takes another trip to the metaverse with its new Burrito Builder

By Heather Lalley on Apr. 05, 2022

For the first time, players can earn virtual currency that can be converted into real burritos and bowls from the fast-casual chain.

Marketing

How Teriyaki Madness turned a major marketing oops into a win

By Heather Lalley on Mar. 31, 2022

When the Asian bowl chain accidentally sent (and had to take back) an email offering a free year of food to 8,300 loyalty club members, it crafted a sweet result out of a potentially sour situation.

Marketing

Wendy’s newest location will be in the metaverse

By Jonathan Maze on Mar. 30, 2022

The company is working with Meta’s Horizon Worlds to create the Wendyverse. Quest 2 users will be able to visit a restaurant and shoot baskets with a Baconator.

Marketing

Hooters bets on gambling as new guest draw

By Joe Guszkowski on Mar. 30, 2022

The sports bar chain is hoping its game-day bonafides will make it a destination for bettors as the activity becomes more widely legal.

Marketing

Chains hope to score big with Final Four activations

By Heather Lalley on Mar. 30, 2022

Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.

Marketing

Three years in, Chipotle’s lucrative loyalty program continues to grow

By Heather Lalley on Mar. 29, 2022

The burrito chain's rewards program now has 27 million members who are helping boost sales and traffic, while also giving it an ever-expanding marketing database.

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