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Marketing

Restaurant marketing ideas and trends

Marketing

Where to dine in Chicago during the National Restaurant Association Show

 By Patricia Cobe and Heather Lalley on Apr. 29, 2022

It’s been three years since the last big Show, and the city’s restaurant scene has changed. Here are some of the best places to snag a table with your team or clients.

Marketing

Why restaurant chains are flocking to Times Square

 By Heather Lalley on Apr. 29, 2022

All but shut down during the pandemic, New York City’s tourist hub is now reenergized. And restaurants want a piece of the action.

Marketing

Pretty please: Chains really, really, really want you to sign up for their rewards programs

By Heather Lalley on Apr. 28, 2022

Marketing Bites: Restaurants are boosting their incentives to get customers to fork over their data, Friendly’s wants folks to save room for ice cream, and more marketing news of the week.

Marketing

Chick-fil-A’s cow campaign was no BS

By Restaurant Business Staff on Apr. 26, 2022

Restaurant Rewind gets the inside scoop from one of the bovines that made it happen.

Marketing

Snooze’s first loyalty program offers priority seating, other perks

By Joe Guszkowski on Apr. 25, 2022

Customers can earn points, or “jacks,” with every dollar spent and exchange them for a variety of rewards.

Marketing

KFC targets younger consumers with its new ad campaign

By Jonathan Maze on Apr. 25, 2022

Check out the new ad from the chicken chain’s new creative lead agency MullenLowe, “Finger Lickin’ Good.”

Marketing

Taco Bell will host a series of drag shows this spring

By Jonathan Maze on Apr. 25, 2022

The Mexican fast-food chain will promote its breakfast business and support the LGBTQIA+ community with its “Drag Brunch Tour” at select Cantina locations starting in May.

Marketing

It's black and white, QR doubters: The codes are here to stay

By Nancy Kruse and Peter Romeo on Apr. 22, 2022

Sweet & Sour: The tags deliver benefits that will keep them in use long after the pandemic fades.

Marketing

Hooters tries to woo a new demographic with a double marketing deal with golfers John Daly and his son

By Heather Lalley on Apr. 20, 2022

Marketing Bites: A standard partnership deal plus a name-image-likeness sponsorship with the college-aged Daly are on tap for the sports bar chain. Plus, more marketing news of the week.

Marketing

Burger King is sued over alleged health risks in its packaging

By Peter Romeo on Apr. 14, 2022

The action focuses on the potential dangers of PFAS, a large class of chemicals commonly found in food wraps and containers.

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