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Marketing

Restaurant marketing ideas and trends

Marketing

Ditch the Air Jordans: Wingstop wants you to sport some Lemon Pepper 1’s

 By Heather Lalley on Jun. 02, 2022

The wing chain, turning a viral tweet into reality, created custom sneakers with its green-and-white colors and winged logo. It’s giving them away on social media.

Marketing

Subway, eager to grow sales, turns to catering

 By Jonathan Maze on May 31, 2022

The sandwich giant has refreshed its catering program, hoping to take advantage of companies returning to offices.

Marketing

The James Beard Awards return from the pandemic with an equity makeover

By Heather Lalley on May 26, 2022

The awards, widely considered the “Oscars of the food world,” took a two-year pause to try to become more diverse, equitable and inclusive to give more chefs access to the potentially career-changing prize.

Marketing

When tragedy forces a marketing pause

By Heather Lalley on May 25, 2022

Marketing Bites: Ladd Biro, founder of restaurant-centric public relations firm Champion Management, talks about the importance of mindful marketing when devastation strikes.

Marketing

Grubhub’s free lunch promo was a hot mess

By Heather Lalley on May 18, 2022

Marketing Bites: An apparent lack of communication and preparation turned the delivery app’s promo into a pro-don’t, Pizza Hut gets into the metaverse and more marketing news of the week.

Marketing

Carl’s Jr. and Hardees tie into Jurassic World Dominion with dinosaur-themed menu

By Patricia Cobe on May 18, 2022

The new Primal Menu launches Wednesday, ahead of the movie’s release on June 10.

Marketing

Domino’s and Netflix will let you order pizza ‘with your mind’

By Jonathan Maze on May 16, 2022

The pizza chain has a new mind ordering app, an immersive experience designed to mimic Hawkins, Ind., in 1986, the location of the show “Stranger Things.” The app uses facial recognition and eye movements to let customers order pizzas.

Marketing

Full-service restaurants are moving value to the center of the plate

By Patricia Cobe on May 12, 2022

Operators take a cue from QSRs, promoting early evening specials, breakfast and dinner bargains, and other inflation-fighting deals.

Marketing

Why Grubhub is giving NYC office workers free lunch

By Heather Lalley on May 11, 2022

Marketing Bites: The delivery app is seizing on cubicle-dwellers returning to their desks, Taco Bell teams up with Dolly Parton on a musical and more marketing news of the week.

Marketing

Culver’s is taking Wisconsin on the road in its new campaign

By Jonathan Maze on May 09, 2022

The chain’s new “From Wisconsin With Love” ads come along with a 17-city food truck tour with cheese curds and frozen custard.

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