Marketing

Restaurant marketing ideas and trends

Get to Know: Allison Hills

By Kelly Killian on Oct. 16, 2014

On the day it unveiled its new tuition-reimbursement plan for employees, Starbucks was met with a crush of interest from the media and corporate America pushing to know more about CEO Howard Schultz’s latest HR ploy.

Marketing

Social media watch: #CyberMonday hits the chains

By Kelsey Squire on Nov. 30, 2015

As shoppers prepare to drop major dough online, restaurant brands angle for a piece of the spending spree.

Marketing

How Toppers Pizza turns social media into menu items

By Patricia Cobe on Sep. 19, 2016

Toppers Pizza mined its social feedback to come up with a riff on its signature breadsticks. The result is 3-Cheese Garlicstix—initially offered only with online orders.

Marketing

3 unwritten rules of food porn

By Alaina Lancaster on Oct. 03, 2016

Good lighting and delicious-looking food are givens for attracting foodie eyeballs. But here are a few lesser-known best practices.

Marketing

How restaurants are pitching in after Hurricane Harvey

By Lisa White on Aug. 30, 2017

From gift card collections to handing out meals, here are some of the ways they’re helping out during and after the storm.

Marketing

Black Angus Steakhouse to serve up Sweetest Day deal

By Restaurant Business Staff on Oct. 19, 2017

The chain will offer couples its Campfire Feast for $44.

Marketing

5 tips to maximize Restaurant Week visits

By Heather Lalley on Feb. 01, 2018

The marketing event typically takes place during midwinter, with operators offering prix-fixe menus to lure diners during the slower season. So, how can operators make the most of Restaurant Week?

Marketing