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Marketing

Restaurant marketing ideas and trends

Marketing

Smashburger aims to capture millennial cool with Snapchat

By Kelsey Squire on Mar. 18, 2016

The chain is leaning into the social media platform more than ever before.

Marketing

April Fools’ Day promos out of left field

 By Kelsey Squire on Apr. 01, 2016

Hooters buys a private island, a QSR gets into drone delivery and more.

Marketing

Cinco de Mayo promos from left field

By Kelsey Squire on May 04, 2016

A “spokes-lime,” a taco-hot dog hybrid and a donut brushed with edible silver are a few of the surprising promotions spicing up restaurants this week.

Marketing

6 chains acing Hispanic marketing

By Sara Rush Wirth on May 12, 2016

With Hispanics accounting for roughly one in five visits to restaurants, smart operators are setting their sights on that market. Here are the brands doing the best job.

Marketing

How restaurants are marketing the beauty benefits of their food

By Alaina Lancaster on May 18, 2016

At a time where beauty bloggers rule the world—or, at least YouTube—some restaurants are finding success marketing the aesthetic benefits of ingredients.

Marketing

4 ways to boost social media ROI

By Kelsey Squire on May 25, 2016

For restaurants seeking to squeeze more sales out of their social media efforts, this year’s National Restaurant Association Show provided some ideas.

Marketing

3 trendlettes we’re watching for June

By Alaina Lancaster on May 31, 2016

Three major U.S. restaurant chains are giving their social media and loyalty programs a twist. Will those changes be brilliant, or a bust?

Marketing

Restaurants are the new office space

By Alaina Lancaster on Jun. 17, 2016

Professionals can work from anywhere these days, including your restaurant. And they're willing to pay for the privilege.

Marketing

8 takeaways to build catering sales

By Patricia Cobe on Jun. 24, 2016

Catering racked up $52.3 billion in 2015, and 64% of off-premise dollars were spent at restaurants, according to Technomic’s Catering Insights Report. Here's how to get a bigger chunk of those catering dollars.

Marketing

3 ideas we stumbled upon on a road trip to Austin

By Alaina Lancaster on Jun. 30, 2016

Here’s what we discovered averaging four meals a day on a 19-hour journey to Austin, Texas.

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