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Marketing

Restaurant marketing ideas and trends

Marketing

Hmm, sounds familiar: Restaurants recycle old traffic draws

 By Peter Romeo on Sep. 27, 2017

The latest flurry of restaurant marketing tactics feel remarkably similar to what other concepts and segments have been doing successfully for some time.

Marketing

This week’s 5 head-spinning moments: Baked, not fried

 By Peter Romeo on Sep. 29, 2017

Even the great Carnac couldn't have foreseen the role marijuana is about to play in restaurant sales, and that's just one of the who'd-have-believed-it developments.

Marketing

Tuning in: Restaurants capitalize on fall TV’s return

By Lisa White on Oct. 02, 2017

Must-see TV is back, and operators have been seizing the moment with themed promotions.

Marketing

4 fresh riffs on happy hour

By Patricia Cobe on Oct. 03, 2017

Operators are borrowing from the popular bar promotion to market salads, pizza and more.

Marketing

Chains shell out deals for National Taco Day

By Brett Dworski on Oct. 04, 2017

See what restaurants are using as consumer bait.

Marketing

5 tips for optimizing mobile apps and loyalty programs

Sponsored content from our partner Comcast Business on Oct. 05, 2017

Here are a few tips for launching and maintaining an effective and engaging loyalty program.

Marketing

Bob Evans debuts ‘Meatloaf Mondays’

By Restaurant Business Staff on Oct. 07, 2017

Customers who wear their pajamas in-restaurant and order from a select group of entrees will get a dessert free of charge.

Marketing

The restaurant marketing team of the future

By Lisa White on Oct. 09, 2017

Here’s how operators are looking ahead and staffing up for more digital times.

Marketing

McDonald’s tries to set things right with ‘Rick and Morty’ fans

By Lisa White on Oct. 10, 2017

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

Marketing

This week's restaurant nightmares: Rats, liars and Gordon Ramsay

By Peter Romeo on Oct. 11, 2017

Shake Shack's reputation might have been nibbled by rats, and that wasn't the only example of recent bad publicity for restaurateurs.

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