Marketing

Restaurant marketing ideas and trends

How consumers really calculate value

By Technomic on Dec. 20, 2017

Price may not even be the most important factor

Chains reveal the latest fashions for restaurant diehards

By Peter Romeo on Mar. 27, 2018

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

Marketing

Who has the best music in casual dining?

By Mary Chapman on Aug. 25, 2016

Music can help make or break a restaurant experience, so with help from Technomic, we found the top 10 casual-dining playlists.

Marketing

2011 Social Media 50 Introduction

By Restaurant Business Staff on Mar. 31, 2011

Restaurant Business’ ranking of restaurant operators—chains, independents and chefs—by social media activity.

Marketing

Applebee’s new marketing strategy: customers’ photos

By Kelly Killian on Jul. 24, 2014

To boost engagement with its “neighborhood” and generate some social media buzz, Applebee’s, the country’s 10th largest chain by sales, will turn over its Instagram feed to its customers for the next 12 months, Adweek reports, relying in a big way (although not solely) on user-generated content—read: free content—to populate the page.

Marketing