Marketing

Every year, the dictionary has to update its list of entries. As an industry, we too have to revamp our vernacular to include terms and phrases flying out of the mouths of restaurateurs—and customers. Here’s a list of the buzzy phrases that caught fire among industry folks this year.

Losing weight is traditionally the top New Year’s resolution. Here’s what IHOP, McDonald's and other chains are saying in 140 characters to discourage skipped restaurant visits.