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Marketing

Restaurant marketing ideas and trends

Marketing

Olive Garden’s pass offer snags over $2.2M in under 1 second

 By Peter Romeo on Sep. 14, 2017

We know because we tried to buy one, and timed the experience.

Marketing

Chains aim to boost traffic with pay-upfront passes

 By Restaurant Business Staff on Nov. 14, 2017

Au Bon Pain is the latest brand to unveil an endless pass of sorts.

Marketing

Pizza Hut takes Papa John's place as NFL sponsor

By Jonathan Maze on Feb. 28, 2018

The Yum Brands chain has inked a multiyear deal with the league.

Marketing

3 ways to rev up your marketing strategy

By Lisa White on Jul. 12, 2017

Here’s how some operators are moving beyond cookie-cutter marketing.

Marketing

Social media evolves from marketing to operations

By Amanda Kooser on Jun. 24, 2013

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

Marketing

Floral exams

By Kelly Killian on Apr. 16, 2015

Even with a limited budget, flowers—fresh or faux—can increase exposure.

Marketing

Wendy’s and Burger King shift their discounting rumble to the Twittersphere

By Alaina Lancaster on Jan. 25, 2016

The brands trash-talk one another about which has the poor deal.

Marketing

5 brands whose ads make consumers the hungriest

By Jackson Lewis on Dec. 14, 2016

See which brands excel at making diners think with their stomachs, according to Technomic's Consumer Brand Metrics.

Marketing

Mastering social media's new tools: Facebook

By Benita Gingerella and Lisa White on Sep. 18, 2017

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

Marketing

6 ways restaurants aim to up traffic around Thanksgiving

By Brett Dworski on Nov. 20, 2017

See what deals operators are unloading for the big feast.

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