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Marketing

Restaurant marketing ideas and trends

Marketing

New tools identify social media influencers

 By Amanda Kooser on Mar. 01, 2012

William M. “Marty” Kotis III, president and CEO of Restaurant Investors, knows that Dogfish Head is one of the top social media influencers for the topic of beer. Connecting with the micro-brewery to promote a beer dinner at Darryl’s Wood Fired Grill in Greensboro, North Carolina, could be a big boost for his restaurant. He knows all of this thanks to a service called Klout that measures the social media influence of people, businesses and brands.

Marketing

App of the Month: Taco Bell

 By Kelly Killian on Dec. 19, 2014

To generate buzz for the release of its new smartphone app on Oct. 28, Taco Bell went silent on all of its social media channels for one day, replacing its characteristically prolific posts with one disruptive message: “Taco Bell isn’t on Instagram [or Twitter or Facebook], it’s #onlyintheapp.” It was accompanied by a link to download the new app, designed heavily around mobile ordering and payment.

Marketing

Concept watch: Cracking open Eggslut

By Lauren Hallow on Dec. 03, 2015

Los Angeles-based fast-casual Eggslut initially launched as a food truck in 2011 before settling into a space in LA’s Grand Central Market food hall.

Marketing

5 Instagram feeds that turn followers into restaurant customers

By Patricia Cobe on Sep. 16, 2016

These chefs go beyond pretty food pictures to engage Instagram fans.

Marketing

3 rookie promos for football season

By Brett Dworski on Aug. 23, 2017

These chains are taking a different tack to drawing pigskin fans this fall.

Marketing

Taco Bell to again offer ‘all of America’ free tacos

By Restaurant Business Staff on Oct. 17, 2017

The chain is bringing back its popular World Series promotion.

Marketing

7 marketing opportunities in February

By Benita Gingerella on Feb. 01, 2018

Make the most of February with these marketing occasions.

Marketing

Operators aim to lure business with Tax Day deals

By Heather Lalley on Apr. 09, 2018

Check out what Corner Bakery, Tupelo Honey and others are doing.

Marketing

Fake news and true stories

By Peter Romeo on May 25, 2017

As if we needed more disinformation in the age of fake news, along comes CKE Restaurants’ controversial new advertising campaign for its dual fast-food brands, Carl’s Jr. and Hardee’s.

Marketing

How Culver's uses social media to connect with customers

By Amanda M. Westbrooks on May 30, 2012

Culver’s, a quick-service burger chain that started in Sauk City, Wis. and now has 451 restaurants in 19 states, married its “Welcome to Delicious” story across traditional and social media.

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