Marketing

Restaurant marketing ideas and trends

Colorful drinks make a splash on Instagram

By Lisa White on May 02, 2017

Visually stunning sips are helping brands drive a following on the popular social site.

Social media loves Starbucks—and hates it

By Sam Smith on Oct. 01, 2011

Starbucks has more social media fans and friends than any other concept. It also has a lot of enemies: 220 Facebook pages call for boycotting it (and that’s just the ones spelling “boycott Starbucks” correctly).

Marketing

Twitter-trolling health inspectors

By Kelly Killian on Sep. 12, 2014

In the Social Media Age, the language that constitutes a formal complaint has evolved.

Marketing

Social media watch: Taco Bell tests the emoji limits

By Kelsey Squire on Nov. 16, 2015

The chain created a catalog of 600 taco-themed GIFs, sounds and photos to celebrate the debut of the long-awaited taco emoji.

Marketing

Restaurants lure diners with Trump-themed LTOs

By Benita Gingerella on Sep. 07, 2016

A variety of Donald Trump-inspired items have been used to draw customer dollars this election season.

Marketing

Social media becomes No. 1 form of restaurant marketing

By Peter Romeo on Jul. 31, 2017

On a global basis, that channel is also viewed as the most effective tool for boosting business, according to new research.

Marketing

This week's restaurant nightmares: Rats, liars and Gordon Ramsay

By Peter Romeo on Oct. 11, 2017

Shake Shack's reputation might have been nibbled by rats, and that wasn't the only example of recent bad publicity for restaurateurs.

Marketing

This time, a woman will play Colonel Sanders

By Peter Romeo on Jan. 25, 2018

KFC is changing spokespersons again for the rollout of its new Smoky Mountain BBQ. This time, the founder's whites will be worn by a country music star.

Marketing