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Marketing

Restaurant marketing ideas and trends

Marketing

P.F. Chang's tells its brand story

 By Lizzy Freier on Nov. 14, 2016

Consumer research told P.F. Chang’s China Bistro that its diners didn’t know what was going on in the kitchen. Its new Farm to Wok campaign was designed to shed light.

Marketing

9 ways restaurants are giving vets a break

 By Jackson Lewis on Nov. 10, 2016

Veterans Day provides an opportunity to than the nation's service men and women—and maybe snag some traffic in the process.

Marketing

Capitalizing on Friendsgiving

By Jackson Lewis on Nov. 18, 2016

The made-up holiday offers an opportunity to serve the Thanksgiving crowd before their traditional turkey dinner. Here's how seven restaurant operations are capitalizing on the opportunity.

Marketing

Inside Arby’s social media fishbowl

By Lauren Hallow on Dec. 15, 2016

Managing social media can be overwhelming, but at Arby’s headquarters in Atlanta, the three-person social media team handles the task in-house—literally.

Marketing

The 10 most Instagrammed restaurants in 2016

By Alaina Lancaster on Dec. 08, 2016

Diners just can’t resist snapping photos at these easy-on-the-eye establishments.

Marketing

7 restaurant attempts to snag gift business

By Jackson Lewis on Dec. 07, 2016

With consumers prowling stores and the internet for gift ideas, some restaurants are ready with suggestions that could also make their holidays a little happier.

Marketing

5 brands whose ads make consumers the hungriest

By Jackson Lewis on Dec. 14, 2016

See which brands excel at making diners think with their stomachs, according to Technomic's Consumer Brand Metrics.

Marketing

Busting 9 of the biggest restaurant myths

By Benita Gingerella on Dec. 14, 2016

We looked at some longstanding restaurant myths to see how these supposed diner don’ts hold up.

Marketing

Is social gifting a restaurant opportunity?

By Jackson Lewis on Dec. 22, 2016

Gift card sales are expected to climb this year. A new channel getting restaurants' attention is social media, where social gifting—sending someone a credit for a coffee or other gift via social media—is still a new phenomenon. Is it right for restaurants?

Marketing

7 indulgences aimed at busting New Year's resolutions

By Jackson Lewis on Jan. 11, 2017

As consumers try to meet their healthier eating pledges, some operators are bucking the trend and offering indulgent fare.

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