Restaurant marketing ideas and trends


3 ways to rev up your marketing strategy

Here’s how some operators are moving beyond cookie-cutter marketing.


Social media evolves from marketing to operations

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

Even with a limited budget, flowers—fresh or faux—can increase exposure.

The brands trash-talk one another about which has the poor deal.

Managing social media can be overwhelming, but at Arby’s headquarters in Atlanta, the three-person social media team handles the task in-house—literally.

We know because we tried to buy one, and timed the experience.

Au Bon Pain is the latest brand to unveil an endless pass of sorts.

The Yum Brands chain has inked a multiyear deal with the league.

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