Marketing

Restaurant marketing ideas and trends

Marketing

This week’s restaurant nightmares, special edition: The worst

How low can restaurants sink? Farther than you may have thought, suggested industry observers who set out to find that outer boundary. Here, in a special edition of Restaurant Nightmares, are the absolute worst restaurant dishes, names and demonic collaborations.

Marketing

How your customers are using social media

A growing number of diners have indicated that they use social media sites to “friend,” locate or follow a restaurant and find out about promotions or menu items. Social media is a new and quickly growing way for restaurants to interact with their guests.

In 2014, Hispanics accounted for 9.7 percent of all U.S. buying power, up from 9.1 percent in 2010, from 6.7 percent in 2000 and from 5 percent in 1990.

Here’s how some concepts are spicing up sales on the industry’s second-busiest day of the year.

See which brands excel at making diners think with their stomachs, according to Technomic's Consumer Brand Metrics.

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

See what deals operators are unloading for the big feast.

The “W” appears on store logos, online and on uniforms and packaging.

Restaurants are giving football fans ordering flexibility, menu variety and out-of-the-box options before they hit the stands.

When it snows, it, well, snows. Coming off a less-than-robust holiday season, restaurants in much of the country are battling heavy snowfall and bitter-cold temperatures, which keep could consumers at home. But that’s not a given.

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