Marketing

Restaurant marketing ideas and trends

Marketing

Social media watch: ‘Tis the season

Arby’s inventive holiday-themed posts are gaining traction with social media followers.

Marketing

15 vocab additions from 2015

Every year, the dictionary has to update its list of entries. As an industry, we too have to revamp our vernacular to include terms and phrases flying out of the mouths of restaurateurs—and customers. Here’s a list of the buzzy phrases that caught fire among industry folks this year.

Losing weight is traditionally the top New Year’s resolution. Here’s what IHOP, McDonald's and other chains are saying in 140 characters to discourage skipped restaurant visits.

Brands looked to the Golden Globe Awards as a springboard to show off their menu items.

Discounting is also on the menu at the casual-dining chain.

The brands trash-talk one another about which has the poor deal.

Here's how sports-centric restaurants boost restaurant sales when the local team is falling flat.

The industry isn’t letting a golden marketing opportunity pass it by.

Here’s how some concepts are spicing up sales on the industry’s second-busiest day of the year.

If there’s no celebrity chef tie-in, newcomers are betting on accountability as points of difference.

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