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Marketing

Restaurant marketing ideas and trends

Marketing

The African-American Food Dollar

 By Restaurant Business Staff on Aug. 01, 2008

They are every operator’s dream: loyal customers who enjoy trying new cuisines and who are receptive to advertising messages. The demographic? African-Americans.

Marketing

8 tips for first-time attendees of RLC

 By Restaurant Business Staff on Mar. 25, 2014

Changes in the RLC’s content and a few tweaks in the format should help veteran show-goers get the most out of their visit as well.

Marketing

How to collaborate on social media marketing

By Sam Smith on Sep. 17, 2015

One of the big challenges in creating an effective social media strategy is forging seamless communication and collaboration between departments.

Marketing

How restaurants are marketing the beauty benefits of their food

By Alaina Lancaster on May 18, 2016

At a time where beauty bloggers rule the world—or, at least YouTube—some restaurants are finding success marketing the aesthetic benefits of ingredients.

Marketing

Sneak peek at restaurants’ Super Bowl ads

By Peter Romeo on Feb. 03, 2017

Here's a preview of the multimillion-dollar messages that chains will be delivering via the big game.

Marketing

Social media blowback: Restaurants respond

By Lisa White on Sep. 25, 2017

This month has seen its fair share of restaurant controversy on the web. Here’s how three concepts are choosing to address current and potential snafus with followers.

Marketing

KFC overhauls its e-commerce store for the holidays

By Benita Gingerella on Dec. 11, 2017

KFC fans will have a change to grab a variety of KFC-themed merchandise starting at $4.

Marketing

3 ways to capitalize on TVs in restaurants

Sponsored content from our partner DIRECTV FOR BUSINESS℠ on Mar. 21, 2018

Humans are naturally social creatures, giving operators room to use TV as a marketing tool.

Marketing

The Social Media 50

By Peter Romeo on Apr. 01, 2011

In research conducted from late January to mid-February, our staff monitored the two leading social-media channels for restaurants right now, Twitter and Facebook, counting followers and fans, how often consumers discussed the brand and the efforts of operators to foster that give-and-take.

Marketing

How to apologize on Twitter

Jun. 02, 2014

Customer service is just as important online as it is in house. Here are four tips on how to win your customers over on Twitter if you make a mistake.

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