Marketing

Restaurant marketing ideas and trends

Social media becomes No. 1 form of restaurant marketing

By Peter Romeo on Jul. 31, 2017

On a global basis, that channel is also viewed as the most effective tool for boosting business, according to new research.

Marketing

This week's restaurant nightmares: Rats, liars and Gordon Ramsay

By Peter Romeo on Oct. 11, 2017

Shake Shack's reputation might have been nibbled by rats, and that wasn't the only example of recent bad publicity for restaurateurs.

Marketing

This time, a woman will play Colonel Sanders

By Peter Romeo on Jan. 25, 2018

KFC is changing spokespersons again for the rollout of its new Smoky Mountain BBQ. This time, the founder's whites will be worn by a country music star.

Marketing

Dave & Buster's looks to virtual reality for a sales lift

By Peter Romeo on Apr. 04, 2018

The chain is also testing a fast-casual option within its restaurants.

Marketing

Colorful drinks make a splash on Instagram

By Lisa White on May 02, 2017

Visually stunning sips are helping brands drive a following on the popular social site.

Marketing

Social media loves Starbucks—and hates it

By Sam Smith on Oct. 01, 2011

Starbucks has more social media fans and friends than any other concept. It also has a lot of enemies: 220 Facebook pages call for boycotting it (and that’s just the ones spelling “boycott Starbucks” correctly).

Marketing

App of the Month: Taco Bell

By Kelly Killian on Dec. 19, 2014

To generate buzz for the release of its new smartphone app on Oct. 28, Taco Bell went silent on all of its social media channels for one day, replacing its characteristically prolific posts with one disruptive message: “Taco Bell isn’t on Instagram [or Twitter or Facebook], it’s #onlyintheapp.” It was accompanied by a link to download the new app, designed heavily around mobile ordering and payment.

Marketing