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Marketing

Restaurant marketing ideas and trends

Marketing

Restaurants use Twitter to drive post-holiday spending

 By Sara Rush Wirth on Jan. 03, 2014

When it snows, it, well, snows. Coming off a less-than-robust holiday season, restaurants in much of the country are battling heavy snowfall and bitter-cold temperatures, which keep could consumers at home. But that’s not a given.

Marketing

The RB/FSTEC awards: digital all-stars

 By Restaurant Business Staff on Sep. 10, 2015

Arby’s, Whataburger, Waffle House and Shake Shack are among the winners of the first-ever RB/FSTEC Awards. The honorees were chosen in such categories as Most Tantalizing Food Porn, Best App, Best Single Social Media Post and Best Tech Project/Team.

Marketing

6 chains acing Hispanic marketing

By Sara Rush Wirth on May 12, 2016

With Hispanics accounting for roughly one in five visits to restaurants, smart operators are setting their sights on that market. Here are the brands doing the best job.

Marketing

Restaurants’ top menu deals and discounts this winter

By Patricia Cobe on Jan. 27, 2017

Chains are doubling up on new dollar menus and value meals to spark sales during this slower time of year.

Marketing

This week’s 5 head-spinning moments: Freeze frame

By Peter Romeo on Sep. 22, 2017

With change coming to the restaurant industry at warp speed, here's a snapshot of developments that signal where we might be barreling.

Marketing

6 ways restaurants aim to drive holiday traffic

By Benita Gingerella on Dec. 08, 2017

‘Tis the season for sales draws that go beyond gift cards.

Marketing

Einstein Bros. hawks bath products to promote new LTO

By Heather Lalley on Mar. 20, 2018

The brand’s Cheesy Shampoo and Wakin’ Bacon Conditioner are available to order online.

Marketing

Mothers as customers

By Restaurant Business Staff on Mar. 12, 2005

American mothers, all 82.5 million of them, are—surprise!—quite often swayed by the whims and desires of their children.

Marketing

A virtual networking warm-up

By Restaurant Business Staff on Mar. 25, 2014

RLC attendees share their thoughts on what will undoubtedly be a major quest for those who come to Scottsdale Sunday: How to differentiate their brands in the eyes of consumers.

Marketing

Using errors to improve customer relations

By Sara Rush Wirth on Sep. 17, 2015

While most restaurant concepts try to hide their mistakes, covering up menu flops and operational disasters, Clover Food Lab puts it out in the open.

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