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Marketing

Restaurant marketing ideas and trends

Marketing

P.F. Chang’s to offer free sushi for a day

 By Restaurant Business Staff on Oct. 23, 2017

Diners can snag a free sushi roll at participating locations this Thursday.

Marketing

McDonald’s asks fans to craft love tweets to its burgers

 By Heather Lalley on Feb. 07, 2018

The burger chain will award a $10,000 Bling Mac ring to the most creative ode.

Marketing

Just Salad sells out of new unlimited salad deal in hours

By Heather Lalley on Apr. 16, 2018

The pay-upfront promo, one of a growing number of such campaigns, entitles the owner to a salad each day in May.

Marketing

3 partnerships that paid off on social media

By Lisa White on Jun. 22, 2017

Recent partnerships won social media buzz for these limited-service brands.

Marketing

Burger standouts detail their marketing strategies

By Steve Holtz on Apr. 29, 2013

As the executives of Burger King and Five Guys revealed during a session at the Restaurant Leadership Conference, their brands share a conscious commitment to style over substance in their marketing approaches.

Marketing

3 trendlettes we’re watching in March

By Sara Rush Wirth on Mar. 03, 2015

Restaurateurs are taking an inward look in March, examining what’s working and what’s not in their organizations and weeding out what they deem not worthy. Here are three ways business are being shaken up right now.

Marketing

Who tweeted it best?

By Kelsey Squire on Jan. 11, 2016

Brands looked to the Golden Globe Awards as a springboard to show off their menu items.

Marketing

9 ways restaurants are giving vets a break

By Jackson Lewis on Nov. 10, 2016

Veterans Day provides an opportunity to than the nation's service men and women—and maybe snag some traffic in the process.

Marketing

The future of social media

By Lisa White on Sep. 14, 2017

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

Marketing

Papa John's finds no allies in NFL attack

By Peter Romeo on Nov. 07, 2017

Competitors say they've not felt the football fallout Papa John's cites as the main reason for a sales slowdown.

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