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Marketing

Restaurant marketing ideas and trends

Marketing

The restaurant marketing team of the future

 By Lisa White on Oct. 09, 2017

Here’s how operators are looking ahead and staffing up for more digital times.

Marketing

McDonald’s pushes its Dollar Menu with a game show

 By Jonathan Maze on Jan. 04, 2018

The chain enlists Alfonso Ribeiro and Wink Martindale to sell its new $1 $2 $3 Dollar Menu

Marketing

Restaurants up their game with April Fools’ promotions

By Heather Lalley on Mar. 30, 2018

Brands are showing off their mischievous sides with creative—and cringe-worthy—hijinks.

Marketing

4 ways restaurants generated social media buzz this week

By Lisa White on May 10, 2017

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

Marketing

Yelp for more sales

By Peter Romeo on Oct. 04, 2011

Restaurateurs spit at the mention of Yelp, but a new Harvard study suggests the outraged should quit grumbling and work toward a better review from the service’s civilian critics.

Marketing

Trigger-happy branding

By Kelly Killian on Sep. 21, 2014

Conventional business wisdom says it costs five to 10 times more to acquire a new customer than to keep an existing one.

Marketing

Social media watch: And the award goes to…

By Kelsey Squire on Nov. 23, 2015

Restaurant brands tried to capture the buzz of the American Music Awards to drum up excitement for their offerings.

Marketing

4 ways to go beyond the basics of Snapchat

By Kelsey Squire on Sep. 19, 2016

Snapchat in recent months has debuted an interface that puts branded content front and center. Here’s how some companies are getting results.

Marketing

4 hacks to create an Instagram-friendly restaurant

By Brett Dworski on Aug. 01, 2017

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.

Marketing

This week’s 6 head-spinning moments: Fashion forward

By Peter Romeo on Oct. 13, 2017

Consumers showed how their preferences are shifting, while restaurants bet on where those directions will take them.

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