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Marketing

Restaurant marketing ideas and trends

Marketing

Social media watch: #CyberMonday hits the chains

 By Kelsey Squire on Nov. 30, 2015

As shoppers prepare to drop major dough online, restaurant brands angle for a piece of the spending spree.

Marketing

How Toppers Pizza turns social media into menu items

 By Patricia Cobe on Sep. 19, 2016

Toppers Pizza mined its social feedback to come up with a riff on its signature breadsticks. The result is 3-Cheese Garlicstix—initially offered only with online orders.

Marketing

Cashing in on the eclipse

By Patricia Cobe on Aug. 18, 2017

As the skies darken, restaurants are lighting up with specials.

Marketing

Black Angus Steakhouse to serve up Sweetest Day deal

By Restaurant Business Staff on Oct. 19, 2017

The chain will offer couples its Campfire Feast for $44.

Marketing

5 tips to maximize Restaurant Week visits

By Heather Lalley on Feb. 01, 2018

The marketing event typically takes place during midwinter, with operators offering prix-fixe menus to lure diners during the slower season. So, how can operators make the most of Restaurant Week?

Marketing

Lettuce Entertain You launches meal kit line

By Heather Lalley on Apr. 12, 2018

It’s the first time online grocer Peapod has joined forces with a restaurant brand for its prepackaged kits.

Marketing

4 ways to maximize social media

By Lisa White on May 25, 2017

Some tips from the NRA Show on the best way to get those likes, favorites and shares.

Marketing

Building a local presence on Facebook

By Amanda M. Westbrooks on Mar. 29, 2012

Attendees learned that there are three steps to building and promoting a local presence for your brand on Facebook:.

Marketing

Top 10 marketing stories of 2014

By Kelly Killian on Dec. 30, 2014

Technology and social media fueled many of the year’s marketing successes and missteps at restaurants. A couple of operators, though, found new life in old tricks, doubling down on discounting and resurrecting in-demand LTOs.

Marketing

2015’s marketing highs and lows

By Kelsey Squire on Dec. 10, 2015

A look back reveals which restaurant chains struck out, and which ones knocked it out of the park.

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