Restaurant marketing ideas and trends


3 partnerships that paid off on social media

Recent partnerships won social media buzz for these limited-service brands.


Burger standouts detail their marketing strategies

As the executives of Burger King and Five Guys revealed during a session at the Restaurant Leadership Conference, their brands share a conscious commitment to style over substance in their marketing approaches.

Restaurateurs are taking an inward look in March, examining what’s working and what’s not in their organizations and weeding out what they deem not worthy. Here are three ways business are being shaken up right now.

Brands looked to the Golden Globe Awards as a springboard to show off their menu items.

Veterans Day provides an opportunity to than the nation's service men and women—and maybe snag some traffic in the process.

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

Competitors say they've not felt the football fallout Papa John's cites as the main reason for a sales slowdown.

Take a look behind parent company CKE Restaurants' decision to split its twin brands.

What’s in a name? Plenty for these notable chefs, who have undergone recent legal battles over theirs.

Concepts aim to reel in customers with a variety of shark-related promotions.

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