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Marketing

Restaurant marketing ideas and trends

Marketing

Consumers' 6 favorite restaurant loyalty programs

 By Benita Gingerella on Mar. 13, 2017

Here’s a look at which rewards programs rise to the top, and why.

Marketing

3 food trucks (and 1 bagel bike) we're eyeing

 By Heather Lalley on Mar. 13, 2017

A look at some mobile eateries that have caught our attention.

Marketing

How to engage guests around sustainability

By Brett Dworski on Jul. 26, 2017

Here’s how restaurants are sharing sustainability efforts without sounding preachy or putting customers to sleep.

Marketing

Social media becomes No. 1 form of restaurant marketing

By Peter Romeo on Jul. 31, 2017

On a global basis, that channel is also viewed as the most effective tool for boosting business, according to new research.

Marketing

4 hacks to create an Instagram-friendly restaurant

By Brett Dworski on Aug. 01, 2017

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.

Marketing

Cashing in on the eclipse

By Patricia Cobe on Aug. 18, 2017

As the skies darken, restaurants are lighting up with specials.

Marketing

3 rookie promos for football season

By Brett Dworski on Aug. 23, 2017

These chains are taking a different tack to drawing pigskin fans this fall.

Marketing

4 ways of cashing in on 'Game of Thrones'

By Benita Gingerella on Aug. 23, 2017

The night is dark and full of themed menu items and events.

Marketing

How restaurants are pitching in after Hurricane Harvey

By Lisa White on Aug. 30, 2017

From gift card collections to handing out meals, here are some of the ways they’re helping out during and after the storm.

Marketing

6 horrors of gift card programs

Sponsored content from our partner Paytronix on Aug. 31, 2017

Gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.

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