Restaurant marketing ideas and trends


4 ways restaurants generated social media buzz this week

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.


Yelp for more sales

Restaurateurs spit at the mention of Yelp, but a new Harvard study suggests the outraged should quit grumbling and work toward a better review from the service’s civilian critics.

Conventional business wisdom says it costs five to 10 times more to acquire a new customer than to keep an existing one.

Restaurant brands tried to capture the buzz of the American Music Awards to drum up excitement for their offerings.

Snapchat in recent months has debuted an interface that puts branded content front and center. Here’s how some companies are getting results.

The night is dark and full of themed menu items and events.

This week’s goddammit moments were not of the passive variety. Operators were plunged into a crisis by the remarkably bad decisions they made, some after what had to have been considerable deliberation.

Serving great coffee can be a brand-building boost for operators.

Here is a roundup of Tuesday meal deals helping drive traffic on that day of the week.

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