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Marketing

Restaurant marketing ideas and trends

Marketing

Valentine’s Day promos from left field

 By Kelsey Squire on Feb. 05, 2016

Here’s how some concepts are spicing up sales on the industry’s second-busiest day of the year.

Marketing

5 brands whose ads make consumers the hungriest

 By Jackson Lewis on Dec. 14, 2016

See which brands excel at making diners think with their stomachs, according to Technomic's Consumer Brand Metrics.

Marketing

Mastering social media's new tools: Facebook

By Benita Gingerella and Lisa White on Sep. 18, 2017

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

Marketing

6 ways restaurants aim to up traffic around Thanksgiving

By Brett Dworski on Nov. 20, 2017

See what deals operators are unloading for the big feast.

Marketing

McDonald’s turns its arches upside down for International Women’s Day

By Heather Lalley on Mar. 08, 2018

The “W” appears on store logos, online and on uniforms and packaging.

Marketing

Operators tackle tailgating season with off-premise offers

By Lisa White on Aug. 23, 2017

Restaurants are giving football fans ordering flexibility, menu variety and out-of-the-box options before they hit the stands.

Marketing

Restaurants use Twitter to drive post-holiday spending

By Sara Rush Wirth on Jan. 03, 2014

When it snows, it, well, snows. Coming off a less-than-robust holiday season, restaurants in much of the country are battling heavy snowfall and bitter-cold temperatures, which keep could consumers at home. But that’s not a given.

Marketing

The RB/FSTEC awards: digital all-stars

By Restaurant Business Staff on Sep. 10, 2015

Arby’s, Whataburger, Waffle House and Shake Shack are among the winners of the first-ever RB/FSTEC Awards. The honorees were chosen in such categories as Most Tantalizing Food Porn, Best App, Best Single Social Media Post and Best Tech Project/Team.

Marketing

Smashburger aims to capture millennial cool with Snapchat

By Kelsey Squire on Mar. 18, 2016

The chain is leaning into the social media platform more than ever before.

Marketing

7 indulgences aimed at busting New Year's resolutions

By Jackson Lewis on Jan. 11, 2017

As consumers try to meet their healthier eating pledges, some operators are bucking the trend and offering indulgent fare.

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