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Marketing

Restaurant marketing ideas and trends

Marketing

Inspire Brands reveals plans for its 3rd brand, now Rusty Taco

 By Peter Romeo on Sep. 05, 2018

The parent of Arby’s and Buffalo Wild Wings is changing the name of R Taco back to Rusty Taco in an homage to its history.

Marketing

Incidents at Starbucks and Papa John’s show importance of crisis communications

 By Heather Lalley on Sep. 05, 2018

Public relations experts say it’s key to make sure your restaurant’s crisis plan is in place and updated—at all times.

Marketing

Pizza Hut readies its 1st NFL campaign

By Jonathan Maze on Sep. 04, 2018

The chain is debuting the national TV campaign along with a new augmented reality game.

Marketing

Marketing vet Chris Kuehn becomes CMO of Captain D’s

By Heather Lalley on Sep. 04, 2018

Chris Kuehn, a veteran chief marketing officer, will take over the CMO role at quick-service seafood chain Captain D’s, the company announced Tuesday.

Marketing

Domino’s pothole program has been a huge hit

By Jonathan Maze on Aug. 29, 2018

The company is expanding Paving for Pizza to all 50 states after receiving 137,000 nominations.

Marketing

KFC wants you to name your child after Colonel Sanders

By Jonathan Maze on Aug. 29, 2018

The chicken chain will award $11,000 in college tuition to the first baby born Sept. 9 who is named Harland.

Marketing

Buffalo Wild Wings reveals a big step in its turnaround plan—a new marketing campaign

By Peter Romeo on Aug. 29, 2018

The comprehensive campaign will include such initiatives as an everyday value menu and fantasy football, provided through an online betting service.

Marketing

Buffalo Wild Wings adds a CMO in latest rebuilding move

By Peter Romeo on Aug. 27, 2018

The new position will be filled by another veteran of the hotel industry, Seth Freeman.

Marketing

Inside Olive Garden's Never Ending Pasta Pass

By Sara Rush Wirth on Aug. 24, 2018

Earlier this year, Restaurant Business took a peek behind the curtain at the Italian chain's popular annual promo.

Marketing

Has Olive Garden’s Pasta Pass lost its allure?

By Peter Romeo, Heather Lalley and Benita Gingerella on Aug. 24, 2018

For the first time in the four years the deal has been offered, we easily managed to score two passes.

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