Marketing

Restaurant marketing ideas and trends

Wendy’s releases rap album loaded with digs at the competition

By Heather Lalley on Mar. 23, 2018

The “We Beefin’” EP slams McDonald’s, Burger King and others.

Some dos and don’ts of social media

By Peter Romeo on Mar. 29, 2011

A restaurateur-turned-media-consultant advised Restaurant Leadership Conference attendees to avoid some of the common pratfalls of mobile and social media.

Marketing

New reasons for—and against—Instagram marketing

By Kelly Killian on Aug. 06, 2014

Instagram is proving to be the social-media platform to watch and learn from thanks to new stats and a backlash against McDonald's sponsored posts.

Marketing

Social media watch: Trick or treat—which was it for chains this Halloween?

By Kelsey Squire on Nov. 02, 2015

Brands hoped a little buzz would convince consumers to put down the candy and pick up a restaurant meal.

Marketing

The importance of brand trust

By Darren Tristano on Aug. 12, 2016

Until recently, consumers considered Chipotle one of the most trusted limited-service restaurant brands. After its food safety incidents, Chipotle now scores in the bottom six for brand trust.

Marketing