Operations

This week’s 5 head-spinning moments: Spillover

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Hoping to turn around traffic declines, the fast-casual chain is shifting its marketing strategy back to what was used in the early days, with music and events. CEO Jonathan Neman is promising "wild stuff" this year.

The Bottom Line: Economists are expecting a better year for restaurants in 2026. But that changes if oil prices remain too high for too long.

The Espresso Proteini contains Muscle Milk protein powder and is flavored like a chicken wing. The chain says the unusual combination is “uniquely B-Dubs.”

The fast-food chain received a spike in visits last week after the brand’s president went viral for taking a bite of the Whopper, according to data from the food traffic tracking firm Placer.ai.