Peter Romeo

Editor at Large

Articles by
Peter Romeo

Page 379

Random spotting: Restaurant boycotts

A controversy involving a McDonald’s in Logan, W.Va., led locals there to embrace social media as a means of punishing the restaurant for a perceived slight. That prompted us to look closer at what many restaurants regard as a Level 5 catastrophe: Outraged consumers using Twitter and Facebook to mount a boycott.

The week in ideas, August 12, 2011

It’s probably just a coincidence that the Noid, Domino’s mischief-making mascot, would return to active duty on the very week Wall Street trips into a freefall.

The introduction a few weeks ago of Burger King’s mini-sandwiches was relatively low-key, perhaps a reflection of the limited-time options not being completely new.

The quest for better burgers isn’t leaving the bun behind.The sandwich upgrades underway at several quick-service chains focus as much on the bread as...

No aspect of social media seems to unnerve restaurant chains more than the prospect of a public complaint. Because anyone can post anything, brands fear they’ll be slammed in full view of customers by whiners whose gripes might not even be reality-based.

A case for using restaurants and other franchises as a grassroots stimulus package was presented to the nation’s mayors last week at their annual convention in Baltimore.

Peanut butter and banana sandwiches? A marshmallow-cramming contest? A dress code of shorts and flip-flops? This is an industry conference?

Wendy’s, one of the industry’s more active users of Facebook, has just begun a new social media campaign that plays off its just-introduced berry-topped salad.

If discussions at the NRA show are any indication, concept development is revving up again.

Several hundred of us watched a life being changed tonight. The change-ee will never forget an evening that started with dire concerns about her family’s financial situation and ended with a fresh start, courtesy of two restaurant luminaries who presumably didn’t know her before today. But I’m pretty sure the rest of us will never let it slip from memory, either.

That criteria applies as much to a whole chain as it does to a single unit, says Richard Fitzgerald, co-CEO of CapitalSpring.

With the NRA show just hours away, certain truths about this year's convention are piling up like used toothpicks at a sliced-pepperoni booth. Here’re some of the insights we've gleaned so far:

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