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Applebee's

Marketing

Value pitches dominate start of QSRs' ad year

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

Operations

Applebee's tries a fast-casual venture

The first Applebee's Express emphasizes takeout and delivery, with fewer seats in a smaller format.

Emerging Brands

IHOP fires up a new concept

By Peter Romeo on Dec. 11, 2019

Flip’d by IHOP, a fast casual, will feature many IHOP specialties adjusted for eating on the run.

Topics

Dine Brands unpacks Applebee’s, IHOP Q3 results

By Peter Romeo on Nov. 04, 2019

The assessments differ—in an unexpected way.

Financing

Dine Brands sees tougher times ahead for Applebee's

By Peter Romeo on Oct. 30, 2019

Between 30 and 40 stores are now expected to close by Jan. 1.

Emerging Brands

Texas Roadhouse set to expand little-known fast-casual brand

By Peter Romeo on Oct. 29, 2019

The high-flying company plans to add two Jaggers units to the two that already open.

Marketing

Applebee’s tries 25-cent wings

By Peter Romeo on Oct. 28, 2019

The boneless variety will be offered at that price exclusively for dine-in orders.

Emerging Brands

Full-service chains test-drive a fleet of new growth vehicles

By Peter Romeo on Sep. 18, 2019

Diversification into new concepts is sweeping through casual dining in particular. Here’s a rundown of who’s trying what.

Financing

Applebee’s hits a dip in its comeback

By Peter Romeo on Jul. 31, 2019

Same-store sales for Q2 slipped 0.5% because of a decline in dinner sales and a missed marketing opportunity, executives said.

Financing

Why a big Applebee’s franchisee may ditch delivery

By Jonathan Maze on May 28, 2019

Greg Flynn says he’s received almost no pushback in a three-market no-delivery test, says RB’s The Bottom Line, arguing that the service should be margin-neutral.

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