Food
Applebee's upgrades chicken sandwiches with new techniques and flavors
Behind the Menu: VP of Culinary Shannon Johnson introduced hand breading, a larger chicken breast and craveable flavor profiles to elevate the platform.
Financing
Applebee's bets more discounts will reverse sales declines
The casual-dining chain lost business from lower-income guests but believes promotions like $1 margaritas will bring them back.