Applebee's upgrades chicken sandwiches with new techniques and flavors

Behind the Menu: VP of Culinary Shannon Johnson introduced hand breading, a larger chicken breast and craveable flavor profiles to elevate the platform.


Applebee's bets more discounts will reverse sales declines

The casual-dining chain lost business from lower-income guests but believes promotions like $1 margaritas will bring them back.

Data from shows that full-service traffic perked up in March after a difficult end to the year.

Flynn, already the world’s largest franchisee of the casual-dining chain, is acquiring 26 restaurants from an existing franchisee and is making plans to open 25 new locations by 2031.

Dual locations have generated strong returns overseas and could provide a spark to the chains’ domestic development.

Marketing Bites: How offering freebies could get you in hot water. Plus, Applebee’s Date Night Pass promo broke some hearts.

The franchisee now operates more than 100 locations of the casual dining restaurant chain in New York, New Jersey, Florida and Georgia.

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

A celebrity-branded mezcal makes its debut in three approachable and affordable signature cocktails.

The Bottom Line: The chain has been struggling in the U.S. for years as domestic consumers shift spending away from traditional bar & grill chains.

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