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Applebee's

Food

Applebee's focus on menu innovation is paying off

 By Joe Guszkowski on Nov. 14, 2025

A drumbeat of new menu items has helped the casual-dining chain return to sales and traffic growth. See how it comes up with new dishes.

Financing

Applebee's and IHOP plan to open a lot more co-branded locations

 By Joe Guszkowski on Nov. 05, 2025

The full-service siblings expect to finish next year with up to 80 hybrid locations, and believe there is room for up to 900 nationwide over the next decade.

Technology

Don't overlook takeout's role in the casual-dining comeback

By Joe Guszkowski on Aug. 25, 2025

Tech Check: Value meals are getting all the attention, but pickup and delivery are quietly driving sales and traffic for a lot of resurgent brands.

Leadership

Applebee's names new marketing and operations chiefs

By Joe Guszkowski on Aug. 25, 2025

CMO Michelle Chin and COO Jay Wong fill out the casual-dining chain’s executive team as it looks to continue its recent momentum.

Financing

Applebee's new value approach sparks a turnaround

By Joe Guszkowski on Aug. 06, 2025

Same-store sales at the casual-dining chain rose nearly 5%, marking its first positive result in over two years, as customers responded to a refreshed 2 for $25 promotion.

Financing

Franchising may put some restaurant chains at a disadvantage

By Jonathan Maze on Jun. 06, 2025

The Bottom Line: In the Applebee’s-Chili’s battle, it’s difficult to overlook the impact of the chains’ different business models on their ultimate results.

Operations

Week in Review: Chili's v. Applebee's, DoorDash's big moves and more

By Heather Lalley on May 09, 2025

A look back at the week’s biggest news in the restaurant industry from Restaurant Business.

Financing

Applebee's new traffic-driving strategy was on the menu all along

By Joe Guszkowski on May 07, 2025

The casual-dining chain has tried a few different tactics, including a $10 meal deal, to jumpstart traffic. But after talking to customers, it’s circling back to a longtime favorite, the 2 for $25 deal.

Leadership

Chili's sales are booming. Why Applebee's CEO says that's a good thing

By Lisa Jennings on May 02, 2025

Dine Brands CEO John Peyton gives archrival Chili's kudos for bringing Gen Z back to casual dining. But in the bar-and-grill horse race, Peyton is betting on Applebee's to nose ahead.

Technology

Applebee's is switching to Toast for its POS

By Joe Guszkowski on Apr. 14, 2025

The casual-dining chain will upgrade its point-of-sale and back-of-house systems across all 1,500 U.S. locations as it looks to streamline operations and improve the customer experience.

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