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Applebee's

Marketing

Value pitches dominate start of QSRs' ad year

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

Operations

Applebee's tries a fast-casual venture

The first Applebee's Express emphasizes takeout and delivery, with fewer seats in a smaller format.

Flip’d by IHOP, a fast casual, will feature many IHOP specialties adjusted for eating on the run.

The assessments differ—in an unexpected way.

Between 30 and 40 stores are now expected to close by Jan. 1.

The high-flying company plans to add two Jaggers units to the two that already open.

The boneless variety will be offered at that price exclusively for dine-in orders.

Diversification into new concepts is sweeping through casual dining in particular. Here’s a rundown of who’s trying what.

Same-store sales for Q2 slipped 0.5% because of a decline in dinner sales and a missed marketing opportunity, executives said.

Greg Flynn says he’s received almost no pushback in a three-market no-delivery test, says RB’s The Bottom Line, arguing that the service should be margin-neutral.

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