facebook pixal

Applebee's

Marketing

Buffalo Wild Wings turns a spotlight on Applebee's new virtual restaurant

The casual-dining brand known for its wings is portraying its rival's venture as a ruse to fool consumers into thinking they're ordering from a local joint.

Operations

With sales down 75%, IHOP looks to Applebee's for a boost

The pancake chain is copying its sister chain's curbside to-go program.

Applebee's

The company said it is furloughing corporate employees but did not reveal how many.

The shift ends the chain’s reliance on vaguer order sizes where wing counts could vary widely.

The past week's best-performing ads pushed top-flight items at a bargain price.

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

The first Applebee's Express emphasizes takeout and delivery, with fewer seats in a smaller format.

Flip’d by IHOP, a fast casual, will feature many IHOP specialties adjusted for eating on the run.

The assessments differ—in an unexpected way.

  • Page 1