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Applebee's President Tony Moralejo says brand will do more for franchisees

The franchisor plans to offer aggressive incentives and new prototypes to make opening restaurants more appealing. "We need to do our part," the new leader said.


Applebee’s pumps the brakes on Cosmic Wings virtual brand

Hundreds of stores have dropped the delivery concept after it became too complex to operate.

The chain expected to return to net new unit growth this year. Instead it will close more restaurants than it opens again, citing high costs and underwhelming returns.

It’s the first of five combo locations slated for the Middle East as co-branding continues its comeback.

The former president of Applebee’s has taken the helm of the Los Angeles-based parent to Qdoba, Lemonade and Modern Market Eatery.

The outgoing president helped the chain reclaim its identity as well as its status as a premier casual-dining brand.

Cywinski oversaw a strong period at the casual-dining giant since joining in 2017. He’ll be replaced by Tony Marolejo, president of international and global development for Applebee’s parent Dine Brands.

One Fair Wage is planning protests and a publicity war to goad the chain into paying servers the full minimum wage.

She will oversee HR and F&B innovation in addition to day-to-day ops at the parent of Ruby Slipper and Ruby Sunshine Café.

A Deeper Dive: The president of Applebee’s joins the Restaurant Business podcast to discuss the chain’s ability to keep its takeout business even as customers return to dine-in.

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