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Applebee's

Marketing

Buffalo Wild Wings turns a spotlight on Applebee's new virtual restaurant

The casual-dining brand known for its wings is portraying its rival's venture as a ruse to fool consumers into thinking they're ordering from a local joint.

Operations

With sales down 75%, IHOP looks to Applebee's for a boost

The pancake chain is copying its sister chain's curbside to-go program.

Top 500 Chains

Applebee's

Apr. 21, 2020

Applebee's

Operations

Hundreds of IHOP, Applebee’s units have closed, parent Dine Brands Global indicates

By Peter Romeo on Apr. 17, 2020

The company said it is furloughing corporate employees but did not reveal how many.

Marketing

Buffalo Wild Wings switches back to selling wings by the numbers

By Peter Romeo on Mar. 11, 2020

The shift ends the chain’s reliance on vaguer order sizes where wing counts could vary widely.

Marketing

Casual chains tout the quality side of value

By Peter Romeo on Feb. 28, 2020

The past week's best-performing ads pushed top-flight items at a bargain price.

Marketing

Value pitches dominate start of QSRs' ad year

By Peter Romeo on Jan. 10, 2020

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

Operations

Applebee's tries a fast-casual venture

By Peter Romeo on Jan. 03, 2020

The first Applebee's Express emphasizes takeout and delivery, with fewer seats in a smaller format.

Emerging Brands

IHOP fires up a new concept

By Peter Romeo on Dec. 11, 2019

Flip’d by IHOP, a fast casual, will feature many IHOP specialties adjusted for eating on the run.

Topics

Dine Brands unpacks Applebee’s, IHOP Q3 results

By Peter Romeo on Nov. 04, 2019

The assessments differ—in an unexpected way.

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