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Applebee's

Marketing

Applebee’s tries to lure millennials with hourlong video of grilling meat

 By Heather Lalley on May 18, 2018

The recording, one of many ASMR videos on YouTube, is intended to relax viewers and play up the brand’s comfort food offerings.

Financing

Casual-dining chains try buying their way to growth

 By Jonathan Maze on May 16, 2018

Del Frisco’s acquisition of Barteca shows Wall Street’s willingness to accept more strategic deals, says RB’s The Bottom Line.

Financing

Franchisors need to say more about franchisee finances

By Jonathan Maze on May 10, 2018

The bankruptcy filing of large Applebee’s franchisee shows that franchisors don’t reveal enough of their operators’ financial health, says RB’s The Bottom Line.

Financing

Applebee's parent company hires mergers and acquisitions vet as CFO

By Peter Romeo on May 09, 2018

The appointment of Thomas Song fills a gap in Dine Brands Global's turnaround team.

Financing

Applebee's 2nd-largest franchisee files for bankruptcy

By Peter Romeo on May 08, 2018

RMH Franchise operates 163 stores in 15 states.

Financing

Applebee's bounces back, plans to resume expansion

By Peter Romeo on May 03, 2018

The chain's improved performance is proof full-service chains are holding their own against fast casual, executives stressed.

Off-premise separates restaurant sales stars from also-rans

By Peter Romeo on Nov. 02, 2016

Recent earnings reports show a correlation between positive comp sales and customers eating outside of restaurants, but not all brands are convinced.

Operations

Restaurants now showing baby boomers some love

By Peter Romeo on Oct. 17, 2017

Chili's and Applebee's are two of the chains betting on the generation they were set to ignore.

How Ed Doherty picks a franchise

By Peter Romeo on Nov. 14, 2016

The franchised concepts run by Doherty Enterprises range from giants like Applebee’s to relative newcomers like Noodles & Company, but they sport similar traits.

Food

Applebee’s adds new steak and potato LTOs

By Restaurant Business Staff on Nov. 13, 2017

The chain’s Topped Steaks & Twisted Potatoes combo meals start at $12.99.

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