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Applebee's

Consumer Trends

Yelp users’ favorite casual chains

 By Peter Romeo on Mar. 05, 2018

A new analysis also shows what differentiates a good user-generated review from a negative one.

Meet the chef Q&A: Michael Slavin

 May 10, 2014

At Applebee’s, the food is just as important as the drinks, so Chef Michael Slavin, executive chef, product development and innovation, has incorporated unique yet approachable bar-bite items into the menu.

Marketing

5 ways operators plan to cash in on St. Patrick’s Day

By Benita Gingerella on Mar. 13, 2017

These restaurants are looking beyond corned beef and cabbage to draw holiday sales.

Leadership

Applebee's adds consumer behavior expert to turnaround team

By Peter Romeo on Mar. 28, 2018

A former McDonald's exec has joined the casual-dining chain.

Turnaround report: Bob Evans’ deal cycle, all-day breakfast success; Applebee’s makes $165M move; Farrell’s setback

By Peter Romeo on Dec. 17, 2015

What are these chains doing to increase profits for 2016?

Operations

5 forces chipping away at franchising

By David Farkas on Apr. 19, 2017

Business as usual is out the door. These factors are causing operators to reshape the traditional model.

Marketing

Top 5 most craveable menu items in March

By Patricia Cobe on Apr. 13, 2018

Consumers are going big for breakfast, and crave-ability can drive sales.

Applebee’s tries the next generation of ordering app

By Peter Romeo on Apr. 11, 2016

The chain is promising speedier and easier use, along with more functionality.

Operations

5 hurting chains that might need an ambulance

By Peter Romeo on May 15, 2017

An ebbing tide lowers all boats, as most restaurant operations can attest at the moment. Then there are the situations more akin to a shipwreck. Here are some high-profile chains that are still struggling mightily to right themselves.

Applebee’s bets on wood grills as key sales remedy

By Patricia Cobe on May 16, 2016

In its ongoing turnaround effort, Applebee's is launching a new menu platform focused on wood-fired cooking.

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