Applebee's adds consumer behavior expert to turnaround team

A former McDonald's exec has joined the casual-dining chain.

Business as usual is out the door. These factors are causing operators to reshape the traditional model.

Consumers are going big for breakfast, and crave-ability can drive sales.

The chain is promising speedier and easier use, along with more functionality.

An ebbing tide lowers all boats, as most restaurant operations can attest at the moment. Then there are the situations more akin to a shipwreck. Here are some high-profile chains that are still struggling mightily to right themselves.

In its ongoing turnaround effort, Applebee's is launching a new menu platform focused on wood-fired cooking.

Classic American comfort food served in a friendly “neighborhood” atmosphere

The casual giant's parent has lowered its financial guidance for the remainder of the year.

Franchisor DineEquity has more than doubled the projection, while also warning of a step-up in closures of IHOP units as well.

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