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Applebee's

Leadership

Applebee's adds consumer behavior expert to turnaround team

 By Peter Romeo on Mar. 28, 2018

A former McDonald's exec has joined the casual-dining chain.

Turnaround report: Bob Evans’ deal cycle, all-day breakfast success; Applebee’s makes $165M move; Farrell’s setback

 By Peter Romeo on Dec. 17, 2015

What are these chains doing to increase profits for 2016?

Operations

5 forces chipping away at franchising

By David Farkas on Apr. 19, 2017

Business as usual is out the door. These factors are causing operators to reshape the traditional model.

Marketing

Top 5 most craveable menu items in March

By Patricia Cobe on Apr. 13, 2018

Consumers are going big for breakfast, and crave-ability can drive sales.

Applebee’s tries the next generation of ordering app

By Peter Romeo on Apr. 11, 2016

The chain is promising speedier and easier use, along with more functionality.

Operations

5 hurting chains that might need an ambulance

By Peter Romeo on May 15, 2017

An ebbing tide lowers all boats, as most restaurant operations can attest at the moment. Then there are the situations more akin to a shipwreck. Here are some high-profile chains that are still struggling mightily to right themselves.

Applebee’s bets on wood grills as key sales remedy

By Patricia Cobe on May 16, 2016

In its ongoing turnaround effort, Applebee's is launching a new menu platform focused on wood-fired cooking.

Applebee's

Jun. 11, 2017

Classic American comfort food served in a friendly “neighborhood” atmosphere

Applebee's big turnaround bet fails to snap comp decline

By Peter Romeo on Aug. 03, 2016

The casual giant's parent has lowered its financial guidance for the remainder of the year.

Applebee's to close as many as 135 stores

By Peter Romeo on Aug. 10, 2017

Franchisor DineEquity has more than doubled the projection, while also warning of a step-up in closures of IHOP units as well.

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