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Burger King


Burger King taps a former Pepsico executive to head U.S. marketing

Patrick O’Toole will be the burger chain's CMO in the U.S. and Canada as it works to revitalize its brand.


Why the next year will be huge for Burger King’s future

The Bottom Line: The bankruptcy of TOMS King Holdings may be the first domino in a substantial change in the burger chain’s franchisee base as it looks to turn itself around.

TOMS King Holdings, which operates 90 locations in Illinois, Ohio, Pennsylvania and Virginia, blamed the pandemic for hurting traffic and inflation for draining cash flow.

The former McDonald’s executive was named head of the Burger King franchisee last year. Anthony Hull was named interim chief executive.

The Bottom Line: Restaurant Brands International was formed in 2014 for aggressive growth. But challenges at its two biggest brands have held it back.

The former Domino’s CEO will make a $30 million investment in the owner of Burger King, Popeyes, Tim Hortons and Firehouse and will get options worth close to $200 million.

The operator is watching its commodity costs soar even as beef costs are flat. Wage rate inflation, meanwhile, has slowed this year but is expected to settle at a higher-than-normal rate.

Tech Check: Burger King owner Restaurant Brands International is the latest conglomerate to stack its concepts in a digital-only format. Here’s why the idea is a slam dunk.

KYLO Food Hall in downtown Miami offers items from Burger King, Popeyes and Firehouse as well as local concepts. Customers can order from all of them at once.

The company’s U.S. same-store sales improved last quarter, driven by its new line of chicken sandwiches and a focus on the Whopper.

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