Continue to Site >>>

Burger King

Financing

Burger King learns its lesson

 By Jonathan Maze on Oct. 30, 2025

The Bottom Line: The fast-food chain has remained disciplined on value even as competitors like McDonald’s intensified their own discounts. That’s a massive change from the Burger King of old.

Financing

Burger King's sales accelerated last quarter

 By Jonathan Maze on Oct. 30, 2025

The fast-food chain’s same-store sales rose 3.2% last quarter despite a tough market for the quick-service sector. Firehouse Subs and Tim Hortons also saw improved sales, but Popeyes lagged.

Financing

Here's how much McDonald's combo meal pricing plan will lower its prices

By Jonathan Maze on Aug. 22, 2025

The Bottom Line: By mandating a 15% discount in its combo meals, the fast-food giant will lower prices an average of 4.6 percentage points. But it will also catch up with the discounts its competitors already provide.

Financing

Patrick Doyle is optimistic about the industry's future

By Jonathan Maze on Aug. 15, 2025

The Bottom Line: The executive chairman of Restaurant Brands International acknowledges that some of the fast-food sector’s issues were “self-inflicted,” but he’s seeing signs of progress.

Financing

Burger King executives put their money where their mouths are, buy 33 restaurants

By Jonathan Maze on Aug. 13, 2025

Willie Romeo and Eduardo Serafim, who ran company stores and helped design the fast-food chain’s prototype, are buying 33 of the fast-food chain’s restaurants in Florida. It's a vote of confidence in Burger King's turnaround plan.

Financing

Burger King's company stores are outpacing franchisees, but the company is accelerating refranchising anyway

By Jonathan Maze on Aug. 07, 2025

The fast-food chain's corporate locations have generated better sales results than the system as a whole. But the company remains committed to finding the right franchise partners.

Food

An idea from a Burger King guest inspires the new BBQ Brisket Whopper

By Patricia Cobe on Jul. 09, 2025

BK’s new “Whopper by You” platform invites customers to help shape the burger giant’s menu, and this item is the first out of the gate.

Financing

Burger King looks for a fix in China

By Jonathan Maze on Jun. 05, 2025

The fast-food chain’s parent company, Restaurant Brands International, wants to get to 5% unit growth for its concepts by 2028. To do that, it must get its flagship chain on track in the world’s biggest growth market.

Financing

Burger King makes some progress with a key constituent: Families

By Jonathan Maze on May 30, 2025

The fast-food burger chain is getting more families in the door thanks to remodeled restaurants and promotions such as a How to Train Your Dragon Meal, which is helping it outperform many competitors. Strategies for restaurant operators.

Marketing

Fast-food giants launch summer promotions to combat a traffic slump

By Jonathan Maze on May 28, 2025

Burger King and Wendy’s have unveiled summertime promotions designed to boost lagging early-year sales, while McDonald’s is opening later. The companies are using loyalty programs, limited-time offers and more marketing to win back price-conscious consumers.

  • Page 1