Burger King


How Burger King plans to boost its breakfast business

The chain is planning more innovation and marketing to get more customers in the morning.


Burger King’s St. Louis sales surged, thanks to Impossible Whopper

The chain’s sales rose 28% in the market in April, according to Technomic data, explaining the quick decision to expand the test, says RB’s The Bottom Line.

The chain believes that replacing low-volume units will bolster the brand’s long-term sales growth.

Technomic’s look into global menu innovation reveals some surprises.

The chain is adding the product to three markets, despite supply concerns, ahead of a planned national launch.

The national ProStart competition gives aspiring industry stars a chance to get their careers rolling.

Here are the teams that finished tops last week in the 50-state competition.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

To raise awareness during Mental Health Awareness Month, and perhaps take a shot at McDonald’s, the chain is offering boxes for varying emotions.

The 37 locations in Southern Texas owned by Guillermo Perales will remain open.