Chili's Grill & Bar

Financing

Lower-income consumers are flocking to Chili's

The casual-dining chain posted another stellar quarter with 21% same-store sales growth. Traffic was up across the board, but especially with lower-income households who have been pulling back on dining elsewhere.

Food

Chili's to bring back Skillet Queso after customer outcry

Fans of the casual-dining chain apparently had strong feelings about the slow-selling cheese dip, which was replaced last month by a new Southwestern Queso. Chili’s will soon serve both.

The TurboChef is enjoying a fresh wave of adoption at restaurant chains, from upstarts like Cava to stalwarts like Chili’s. The oven's speed and flexibility is in demand as operators look to streamline the back-of-house.

The casual-dining chain has now posted five straight quarters of double-digit growth fueled by value and marketing and improved operations. It is not taking its foot off the gas.

The Bottom Line: Data from Technomic’s Price Pulse shows that the average price for a medium Big Mac meal in California is about the same as the price for a Big Smasher on Chili’s 3-for-Me menu.

The year produced two big winners in Texas Roadhouse and Chili’s, and a lot of soul-searching for pretty much everyone else.

A look back at the week’s biggest news in the restaurant industry from Restaurant Business.

A Deeper Dive: Brinker International CMO George Felix joins the restaurant finance podcast to talk about social media marketing and getting customers interested in casual dining again.

Same-store sales soared 31.6% at the casual-dining chain as it continued to ride the success of its value meals, Triple Dipper platters and operational improvements. Now the question is how it will top its recent hot streak.

Marketing Bites: Chili’s CMO George Felix dishes on the casual-dining chain’s viral cheese pull and why, sometimes, the worst thing a restaurant can have is good marketing.

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