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Chili's Grill & Bar


Buffalo Wild Wings wants to own the wing conversation

The casual-dining chain is ramping up R&D to set its wings soaring above the rest.

Emerging Brands

Chili's parent is going big-time into virtual concepts

Brinker International's first venture is already generating sales at the rate of $150 million a year, and several more brands are in test.

Rita Patel has also worked on beer and liquor brands.

It's Just Wings will provide its signature product from the kitchens of Chili's and Maggiano's.

Takeout and delivery have helped many of the segment's big brands weather the lockdown of dining rooms. Will that momentum continue?

The Brinker International chain has already rehired 10% of furloughed workers, with recruitment accelerating to handle an expected surge in business from pent-up dine-in demand.

Chili's Grill & Bar

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

The past week's best-performing ads pushed top-flight items at a bargain price.

Casual- and family-dining chains are adding premium fried items as new lures, mindful of how well sandwiches have worked for Popeyes and Chick-fil-A.

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