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Chili's Grill & Bar

Food

Buffalo Wild Wings wants to own the wing conversation

The casual-dining chain is ramping up R&D to set its wings soaring above the rest.

Emerging Brands

Chili's parent is going big-time into virtual concepts

Brinker International's first venture is already generating sales at the rate of $150 million a year, and several more brands are in test.

Marketing

Buffalo Wild Wings hires marketer from Target as CMO

By Peter Romeo on Aug. 11, 2020

Rita Patel has also worked on beer and liquor brands.

Marketing

Chili's parent gets into the wings delivery business

By Peter Romeo on Jun. 29, 2020

It's Just Wings will provide its signature product from the kitchens of Chili's and Maggiano's.

Financing

Off-premise proves an effective bridge for casual dining

By Peter Romeo on May 21, 2020

Takeout and delivery have helped many of the segment's big brands weather the lockdown of dining rooms. Will that momentum continue?

Operations

Chili’s races to have 300 dining rooms open by Friday

By Peter Romeo on Apr. 30, 2020

The Brinker International chain has already rehired 10% of furloughed workers, with recruitment accelerating to handle an expected surge in business from pent-up dine-in demand.

Top 500 Chains

Chili's Grill & Bar

Apr. 21, 2020

Chili's Grill & Bar

Marketing

Wendy’s breakfast ads succeed in cutting through the clutter

By Peter Romeo on Mar. 06, 2020

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

Marketing

Casual chains tout the quality side of value

By Peter Romeo on Feb. 28, 2020

The past week's best-performing ads pushed top-flight items at a bargain price.

Food

Full-service chains scratch their way into the chicken wars

By Peter Romeo on Feb. 13, 2020

Casual- and family-dining chains are adding premium fried items as new lures, mindful of how well sandwiches have worked for Popeyes and Chick-fil-A.

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