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Chili's Grill & Bar

Marketing

Beastie Boys sue Chili's parent Brinker International over use of 'Sabotage' in ad

 By Joe Guszkowski on Jul. 11, 2024

The hip-hop group said a 2022 social media video featured parts of the hit song without their permission.

Food

Inside Chili's quest to craft a value-priced burger that could take on McDonald's

 By Patricia Cobe on May 15, 2024

Behind the Menu: How the casual-dining chain smashes expectations with a winning combination of familiarity and price with its new Big Smasher burger.

Operations

3 reasons Chili's is doing so well right now

By Joe Guszkowski on Apr. 30, 2024

A focus on value and operations is helping both sales and profits at the casual-dining chain.

Food

Chili's takes shot at the Big Mac with new Big Smasher burger

By Joe Guszkowski on Apr. 29, 2024

The burger mirrors McDonald’s signature sandwich in almost every way and continues Chili’s efforts to steal share from fast-food chains.

Financing

Is Chili's cheaper than McDonald's? It's complicated

By Jonathan Maze on Mar. 18, 2024

Fast-food price increases have made price points between the two brands closer than ever. But there is a better comparison for the casual-dining restaurant chain.

Financing

Chili's sees a more conservative consumer

By Joe Guszkowski on Jan. 31, 2024

Customers gravitated toward more affordable menu items late last year, but the brand said underlying trends are strong.

Financing

Chili's sells a lot of tequila and other takeaways from the Global Restaurant Leadership Conference

By Jonathan Maze on Nov. 08, 2023

Danny Meyer's big regret. Why so many economic headlines are contradictory. And don't forget to reallocate your AI labor savings.

Marketing

Chili's bets more TV ads will help traffic

By Joe Guszkowski on Aug. 16, 2023

After a successful return to the airwaves earlier this year, the chain plans to invest up to $60 million in more commercials.

Operations

Chili's to put It's Just Wings on in-restaurant menus

By Joe Guszkowski on Aug. 16, 2023

The virtual wing brand will get a physical presence at the bar and in the dining room as the chain looks to boost traffic.

Leadership

What stamp did Norman Brinker leave on the restaurant business? How much time do you have?

By Peter Romeo on Jul. 18, 2023

Restaurant Rewind: In Part II of our two-part special report on the godfather of casual dining, we look at how the serial entrepreneur walked away from one of the biggest jobs in the business to start all over.

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