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Chili's Grill & Bar

Marketing

Value pitches cut through casual dining’s holiday ad clutter

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

Operations

Now a delivery believer, Chili’s looks for margin aids

The casual chain is looking at staffing changes and new packaging after posting a 2.9% rise in Q1 comps, in part because of delivery.

Marketing

Chili’s focuses on drawing more families

By Peter Romeo on Sep. 27, 2019

The Brinker International holding is inviting mom, dad and the kids to literally get on the bus for stress-free dinners.

Marketing

Brinker names a new CMO for Chili’s

By Peter Romeo on Sep. 23, 2019

Ellie Doty will be responsible for consumer insights and menu development, among other duties.

Leadership

Restaurants sit out a new effort to curb gun violence

By Peter Romeo on Sep. 12, 2019

A sizable swath of the business community is leaning on the Senate to pass potential safeguards, but restaurants are not part of it.

Financing

Brinker closes on 116-unit Chili’s deal

By Peter Romeo on Sep. 05, 2019

The company said it plans to invest in the stores at an accelerated rate.

Operations

Re-thinking the delivery model

By Peter Romeo on Aug. 20, 2019

Shake Shack might’ve just played disruptor for everyone. And that’s not the only change remaking the fast-growth sector.

Financing

4 tactics Chili’s parent is bidding farewell

By Peter Romeo on Aug. 13, 2019

Brinker International said the redirections will set up the casual giant for extended growth.

Financing

Chili’s parent agrees to buy back 116 franchises

By Peter Romeo on Jul. 10, 2019

The price of the restaurants, which had been operated by former NBA great Junior Bridgeman, was not disclosed.

Leadership

Help on labor earns Rob Gifford a president’s job

By Peter Romeo on Jun. 24, 2019

The NRAEF, the educational arm of the National Restaurant Association, has promoted its leader, citing his contributions to growing programs such as ProStart.

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