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Chili's Grill & Bar

Emerging Brands

Chili's adds a takeout option for its virtual concept, It's Just Wings

The chicken wing concept now lets customers place pickup orders through Google and Google Maps.

Financing

With help from a virtual brand, Chili's sees near-normal sales in January

Parent Brinker International revealed plans to expand It's Just Wing's reach and to digitize more of the Chili's experience.

Financing

Shutdowns are hurting Chili's sales this month

By Peter Romeo on Dec. 16, 2020

Same-store sales have slipped during the period from -1% to -12.3% and parent Brinker International is pulling back quarterly guidance.

Financing

Applebee's prepares for the launch of its virtual chicken concept

By Peter Romeo on Oct. 28, 2020

Neighborhood Wings by Applebee's is currently being tested in 700 locations, with a rollout expected in the first quarter of 2021.

Financing

Chili’s owner has some big plans for It’s Just Wings

By Jonathan Maze on Oct. 28, 2020

Brinker International is looking at ideas to expand the virtual concept and the company is considering other delivery-only concepts..

Food

Buffalo Wild Wings wants to own the wing conversation

By Patricia Cobe on Sep. 08, 2020

The casual-dining chain is ramping up R&D to set its wings soaring above the rest.

Emerging Brands

Chili's parent is going big-time into virtual concepts

By Peter Romeo on Aug. 12, 2020

Brinker International's first venture is already generating sales at the rate of $150 million a year, and several more brands are in test.

Marketing

Buffalo Wild Wings hires marketer from Target as CMO

By Peter Romeo on Aug. 11, 2020

Rita Patel has also worked on beer and liquor brands.

Marketing

Chili's parent gets into the wings delivery business

By Peter Romeo on Jun. 29, 2020

It's Just Wings will provide its signature product from the kitchens of Chili's and Maggiano's.

Financing

Off-premise proves an effective bridge for casual dining

By Peter Romeo on May 21, 2020

Takeout and delivery have helped many of the segment's big brands weather the lockdown of dining rooms. Will that momentum continue?

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