Chili's Grill & Bar

Food

Why Chili's is changing its chicken tenders and margaritas

The brand is reformulating some of its most popular menu categories as it looks to boost sales and get back on consumers' radars.

Financing

TV ads deliver a traffic boost for Chili's

The value-focused spots helped draw in customers. But the chain lost some off-premise business as it moved away from virtual brands.

Allen had been with parent Brinker International since 2014. He gave no reason for his departure in a LinkedIn post Monday.

Marketing Bites: Baskin-Robbins scoops ice cream at a bottomless brunch. Plus, parents can now dress baby in a Chili’s onesie and Lankybox Kitchen hands out collectible trading cards.

Butler, the latest addition to Brinker's revamped C-suite, previously managed the supply chain at KFC for Restaurant Supply Chain Solutions.

With sales (and prices) on the rise, the chain is turning its attention to traffic by promoting a $10.99 meal deal.

The former Wieden+Kennedy director will take on the newly created role as Chili’s ramps up its marketing efforts.

Lousignont has been with Brinker International since 2014. It's the latest leadership change under new CEO Kevin Hochman.

Forget about celebrity hangouts and hot new dining spots, Chain House is booked solid for its dinners that spotlight Chili’s menu.

The 1,600-square-foot location offers a scaled-down menu near the campus of Southern Methodist University.

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