Chili's Grill & Bar


Value pitches cut through casual dining’s holiday ad clutter

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.


Now a delivery believer, Chili’s looks for margin aids

The casual chain is looking at staffing changes and new packaging after posting a 2.9% rise in Q1 comps, in part because of delivery.

The Brinker International holding is inviting mom, dad and the kids to literally get on the bus for stress-free dinners.

Ellie Doty will be responsible for consumer insights and menu development, among other duties.

A sizable swath of the business community is leaning on the Senate to pass potential safeguards, but restaurants are not part of it.

The company said it plans to invest in the stores at an accelerated rate.

Shake Shack might’ve just played disruptor for everyone. And that’s not the only change remaking the fast-growth sector.

Brinker International said the redirections will set up the casual giant for extended growth.

The price of the restaurants, which had been operated by former NBA great Junior Bridgeman, was not disclosed.

The NRAEF, the educational arm of the National Restaurant Association, has promoted its leader, citing his contributions to growing programs such as ProStart.

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