Chili's Grill & Bar

Operations

Week in Review: Chili's v. Applebee's, DoorDash's big moves and more

A look back at the week’s biggest news in the restaurant industry from Restaurant Business.

Financing

A deep look at Chili's marketing

A Deeper Dive: Brinker International CMO George Felix joins the restaurant finance podcast to talk about social media marketing and getting customers interested in casual dining again.

Same-store sales soared 31.6% at the casual-dining chain as it continued to ride the success of its value meals, Triple Dipper platters and operational improvements. Now the question is how it will top its recent hot streak.

Marketing Bites: Chili’s CMO George Felix dishes on the casual-dining chain’s viral cheese pull and why, sometimes, the worst thing a restaurant can have is good marketing.

Check out our video highlighting the traits that made the CEO of Chili's owner Brinker International the most talked-about executive in the restaurant business.

The Brinker International CEO and 2025 Restaurant Leader of the Year shared some wisdom from his experience revitalizing the casual-dining chain during the Restaurant Leadership Conference.

The casual-dining chain is continuing its attack on fast-food prices with a riff on the Quarter Pounder and a Fast Food Financing popup.

The Bottom Line: Chili’s CEO Kevin Hochman transformed an old bar-and-grill chain by engaging with restaurant managers and addressing operational challenges.

The 2025 Restaurant Business Restaurant Leader of the Year engineered the industry’s most unlikely comeback with a simple formula: Get people in the door and give them a good time once they get there.

The Bottom Line: The casual-dining chain’s 31% same-store sales number was shocking by any standard, and stands up to some of the best quarterly performances of recent vintage.

  • Page 1