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Chili's Grill & Bar

Marketing

Wendy’s breakfast ads succeed in cutting through the clutter

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

Marketing

Casual chains tout the quality side of value

The past week's best-performing ads pushed top-flight items at a bargain price.

Casual- and family-dining chains are adding premium fried items as new lures, mindful of how well sandwiches have worked for Popeyes and Chick-fil-A.

The changeover is part of a stepped-up effort to boost in-store business.

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

The casual chain is looking at staffing changes and new packaging after posting a 2.9% rise in Q1 comps, in part because of delivery.

The Brinker International holding is inviting mom, dad and the kids to literally get on the bus for stress-free dinners.

Ellie Doty will be responsible for consumer insights and menu development, among other duties.

A sizable swath of the business community is leaning on the Senate to pass potential safeguards, but restaurants are not part of it.

The company said it plans to invest in the stores at an accelerated rate.

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