Chili's Grill & Bar

Financing

The casual-dining comeback starts at the top

Sit-down restaurant chains showed signs of life last year. But much of the growth came from just a few brands, primarily Chili’s.

Financing

How Chili's plans to keep doing this

Even after several years of significant traffic growth, the casual-dining chain believes its restaurants can handle even more volume. It’s studying its highest-grossing stores to find out how.

Recent menu launches by Chili's and CAVA came with swanky parties for New York City influencers

Marketing Bites: Like it did with its Big QP burger launch last year, the casual-dining chain is once again going after fast food’s value perception.

Chili’s surged past Olive Garden in 2025 to become the second-largest casual-dining chain in the U.S. behind Texas Roadhouse, per Technomic data.

It started with Chili’s and those viral cheese pulls. Now other casual-dining chains are cashing in on the allure of ooey, gooey cheese.

The casual-dining chain is looking to build on its recent success by offering performance-based incentives for GMs in the coming years.

The Bottom Line: The casual-dining chain’s same-store sales have been on an unbelievable trajectory over the past two-plus years. Here are some key learnings from that performance.

The chain seems to have perfected a formula for growth in casual dining and shows no signs of letting up. Next up is a new chicken sandwich and remodeled restaurants.

FSRs had plenty to celebrate as consumers rekindled their love for sit-down dining. But there were challenges too, including a steady stream of bankruptcies.

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