Chili's Grill & Bar

Chili's to put It's Just Wings on in-restaurant menus

By Joe Guszkowski on Aug. 16, 2023

The virtual wing brand will get a physical presence at the bar and in the dining room as the chain looks to boost traffic.

Leadership

What stamp did Norman Brinker leave on the restaurant business? How much time do you have?

By Peter Romeo on Jul. 18, 2023

Restaurant Rewind: In Part II of our two-part special report on the godfather of casual dining, we look at how the serial entrepreneur walked away from one of the biggest jobs in the business to start all over.

Premium

Marketing

Forget Threads. Casual restaurants are going retro in their latest marketing

By Peter Romeo on Jul. 12, 2023

Reality Check: 3-for-$10 (or thereabouts) and buy one/take one home deals are back in vogue.

Premium

Food

Why Chili's is changing its chicken tenders and margaritas

By Joe Guszkowski on Jun. 09, 2023

The brand is reformulating some of its most popular menu categories as it looks to boost sales and get back on consumers' radars.

Financing

TV ads deliver a traffic boost for Chili's

By Joe Guszkowski on May 03, 2023

The value-focused spots helped draw in customers. But the chain lost some off-premise business as it moved away from virtual brands.

Leadership

Chili's digital chief Wade Allen has left the company

By Joe Guszkowski on Apr. 11, 2023

Allen had been with parent Brinker International since 2014. He gave no reason for his departure in a LinkedIn post Monday.

Marketing

Wingstop invites fans to take a bath in ranch dip

By Patricia Cobe on Mar. 09, 2023

Marketing Bites: Baskin-Robbins scoops ice cream at a bottomless brunch. Plus, parents can now dress baby in a Chili’s onesie and Lankybox Kitchen hands out collectible trading cards.

Leadership