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Chili's Grill & Bar

Marketing

Wendy’s breakfast ads succeed in cutting through the clutter

 By Peter Romeo on Mar. 06, 2020

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

Marketing

Casual chains tout the quality side of value

 By Peter Romeo on Feb. 28, 2020

The past week's best-performing ads pushed top-flight items at a bargain price.

Food

Full-service chains scratch their way into the chicken wars

By Peter Romeo on Feb. 13, 2020

Casual- and family-dining chains are adding premium fried items as new lures, mindful of how well sandwiches have worked for Popeyes and Chick-fil-A.

Financing

Chili’s embraces new tabletop tech

By Peter Romeo on Jan. 29, 2020

The changeover is part of a stepped-up effort to boost in-store business.

Marketing

Value pitches cut through casual dining’s holiday ad clutter

By Peter Romeo on Dec. 20, 2019

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

Operations

Now a delivery believer, Chili’s looks for margin aids

By Peter Romeo on Oct. 31, 2019

The casual chain is looking at staffing changes and new packaging after posting a 2.9% rise in Q1 comps, in part because of delivery.

Marketing

Chili’s focuses on drawing more families

By Peter Romeo on Sep. 27, 2019

The Brinker International holding is inviting mom, dad and the kids to literally get on the bus for stress-free dinners.

Marketing

Brinker names a new CMO for Chili’s

By Peter Romeo on Sep. 23, 2019

Ellie Doty will be responsible for consumer insights and menu development, among other duties.

Leadership

Restaurants sit out a new effort to curb gun violence

By Peter Romeo on Sep. 12, 2019

A sizable swath of the business community is leaning on the Senate to pass potential safeguards, but restaurants are not part of it.

Financing

Brinker closes on 116-unit Chili’s deal

By Peter Romeo on Sep. 05, 2019

The company said it plans to invest in the stores at an accelerated rate.

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