Marketing
The inside story of Dunkin’s revamped loyalty program
The company tapped into the travel industry as it reworked the program, now called Dunkin’ Rewards. It hopes to get more lapsed users back into its shops.
Marketing
Dunkin’ renames and improves its loyalty program
The coffee chain renamed its DD Perks program Dunkin’ Rewards and revamped the program to give customers more rewards and a new tier.