Leadership
Inspire Brands names Frank Sickelsmith chief development officer
The owner of Arby’s, Sonic and Dunkin’ is bringing in the former Autogrill executive to help speed its international growth.
Marketing
Chains hope to score big with Final Four activations
Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.