Marketing
Dunkin’ customers lash out over new loyalty program
Dunkin’ Rewards members have to spend more to score free drinks. The more austere program comes as profits shrink industrywide.
Marketing
The inside story of Dunkin’s revamped loyalty program
The company tapped into the travel industry as it reworked the program, now called Dunkin’ Rewards. It hopes to get more lapsed users back into its shops.