First Watch


First Watch brings brunch boards and cocktail flights to menu at newest location

To mark the opening of its new location in Downtown Nashville, the breakfast-lunch concept is giving Music City guests a little something different.


First Watch agrees to acquire one of its largest franchisees

The chain will pick up 21 restaurants in North Carolina, bringing total franchised location acquisitions since May to 44.

The breakfast-and-lunch chain recently opened its 500th location and has many others under development as it works to expand its presence.

Before joining First Watch in 2019, Eisenacher was COO of Piada Italian Street Food.

Chain officials say the high prices of third-party services are driving patrons to dine on-site.

First Watch and Texas Roadhouse led a strong showing for sit-down chains on a newly published ranking.

New units are breaking records as the daytime-dining concept evolves to serve more diners and build profitability.

Restaurant Rewind: Dayparts are being varied as much as menus these days. The trend started 45 years ago with a brand called Le Peep.

The daytime dining brand has held the line on pricing and refused to trim its hours or menu. The focus will be on raising the profits of new units.

The daytime dining chain says customers are opting for its $15 breakfasts and lunch as a more economical alternative to dining out at dinner.

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