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First Watch

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Is one of the restaurant industry's best growth stories being overlooked?

 By Joe Guszkowski on Dec. 03, 2025

First Watch is opening new restaurants faster than any other large full-service chain in the country. It just wishes more people would notice.

Financing

First Watch sales accelerate as value investments pay off

 By Joe Guszkowski on Nov. 04, 2025

Same-store sales at the breakfast-and-lunch chain rose at their fastest rate in over two years as customers responded to reasonable prices and larger portions.

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First Watch gets a traffic boost from third-party delivery

By Joe Guszkowski on Aug. 05, 2025

The breakfast-and-lunch restaurant chain reported its best same-store sales growth in over a year, thanks in large part to a change in its delivery strategy.

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First Watch will take more traffic, even if it costs more

By Joe Guszkowski on May 06, 2025

The family-dining chain is investing in larger portions and surprise freebies to win over customers. But profits fell, and so did its share price.

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First Watch fires up a new marketing plan

By Joe Guszkowski on Mar. 11, 2025

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the chain’s plan to boost traffic this year.

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First Watch buys more franchised stores

By Peter Romeo on Nov. 11, 2024

The breakfast-and-lunch chain is acquiring 15 units, and a 16th under construction, for $49 million. The seller was not identified.

Financing

First Watch intends to see how much of a difference 1:1 marketing can make

By Peter Romeo on Nov. 07, 2024

The breakfast-and-lunch chain said it's banking on the pinpoint communications afforded by richer consumer data to reinvigorate traffic, which slid 4.4% in the third quarter.

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Hurricane relief efforts are running out of money

By Peter Romeo on Oct. 14, 2024

Two of the key federal agencies involved in the recovery are warning that their funds are being depleted quickly because of the demand.

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First Watch sees fewer visits but little trading down

By Peter Romeo on Aug. 06, 2024

Meanwhile, its aggressive expansion plan remains in place, with 130 development projects underway.

Financing

10 largest family-dining chains ranked by systemwide sales

By Peter Romeo on Jun. 05, 2024

The segment and its sub-sectors like the buffets market haven't had an easy time post-pandemic, prompting many members of the old guard to arm themselves with shiny new upstarts as future growth vehicles. But there's still plenty of effort being spent on helping the longtime leaders keep their footing, as this look at the Top 10 shows.

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