facebook pixal

First Watch


How chain chefs powered menu R&D forward during the pandemic

Corporate test kitchens may have shut down for a while, but menu development didn’t stop. It just proceeded a little differently.


Breakfast is still the most important meal of the day for First Watch

The chain, which doesn't serve dinner, says it's not suffered the a.m. sales freefall that QSRs are lamenting.

The breakfast and lunch chain pledged to provide restaurant managers with a bonus when they're rehired so their annual pay for the year will remain the same.

Consumers are seeking more protein in the morning.

Diners crave both healthier fare and comfort foods in winter.

Greg Barber joins the daytime-dining chain after nearly a decade with PepsiCo.

These LTOs scored high for craveability in Technomic’s recent survey.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Consumers favored familiar dishes with a twist in December. These seven stood out in Technomic’s monthly survey.

The full-service breakfast and lunch concept is getting into the fast-casual business.

  • Page 1