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First Watch


First Watch bucks summer slowdown with 8% traffic growth

Same-store sales at the a.m. chain rose 13.4% in the second quarter as customers continue to flock to its restaurants.


First Watch is switching to plant-based straws

The new straws, called Phade, are designed to biodegrade in water within months compared to the approximately 200 years it takes plastic ones to disappear.

A.m. specialists young and old are enlivening the morning market in a push for younger, more affluent patrons. Grab a breakfast cocktail and read how.

A March surge helped its restaurants run more efficiently. Now it’s staffing up to meet the higher demand.

The Bottom Line: Chick-fil-A and First Watch, two different chains, have proven that concepts can be successful by limiting their hours. Here’s why.

One of the industry’s fastest-growing brands has been content to carve out its own path to success.

The breakfast-and-lunch chain instituted a 3.9% hike in the first quarter as food and labor costs continue to rise.

A session at this year's Restaurant Leadership Conference will focus on the factors to consider, with executives of Dutch Bros and First Watch sharing their firsthand experiences.

A couple of unconventional moves have helped the chain generate some of its best traffic ever.

The newly public chain continues to innovate within its “daytime dining” framework, adding alcohol and developing a prototype designed to drive more top-line sales.

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