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First Watch

Financing

First Watch bucks summer slowdown with 8% traffic growth

 By Joe Guszkowski on Aug. 09, 2022

Same-store sales at the a.m. chain rose 13.4% in the second quarter as customers continue to flock to its restaurants.

Beverage

First Watch is switching to plant-based straws

 By Joe Guszkowski on Aug. 02, 2022

The new straws, called Phade, are designed to biodegrade in water within months compared to the approximately 200 years it takes plastic ones to disappear.

Marketing

These are not your grandpa’s breakfast hangouts

By Peter Romeo on Jul. 11, 2022

A.m. specialists young and old are enlivening the morning market in a push for younger, more affluent patrons. Grab a breakfast cocktail and read how.

Financing

Sales rise at First Watch, and margins follow

By Joe Guszkowski on May 10, 2022

A March surge helped its restaurants run more efficiently. Now it’s staffing up to meet the higher demand.

Financing

Staying open longer isn’t always the best idea

By Jonathan Maze on Apr. 20, 2022

The Bottom Line: Chick-fil-A and First Watch, two different chains, have proven that concepts can be successful by limiting their hours. Here’s why.

Operations

How First Watch is setting itself apart

By Joe Guszkowski on Mar. 25, 2022

One of the industry’s fastest-growing brands has been content to carve out its own path to success.

Operations

First Watch is raising prices after holding off last year

By Joe Guszkowski on Mar. 23, 2022

The breakfast-and-lunch chain instituted a 3.9% hike in the first quarter as food and labor costs continue to rise.

Financing

Considering an IPO? Put this on your calendar

By Peter Romeo on Mar. 11, 2022

A session at this year's Restaurant Leadership Conference will focus on the factors to consider, with executives of Dutch Bros and First Watch sharing their firsthand experiences.

Financing

Focus on traffic pays off for First Watch

By Joe Guszkowski on Nov. 09, 2021

A couple of unconventional moves have helped the chain generate some of its best traffic ever.

Operations

First Watch views its limitations as its greatest asset

By Joe Guszkowski on Oct. 01, 2021

The newly public chain continues to innovate within its “daytime dining” framework, adding alcohol and developing a prototype designed to drive more top-line sales.

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