First Watch

Operations

How First Watch is setting itself apart

One of the industry’s fastest-growing brands has been content to carve out its own path to success.

Operations

First Watch is raising prices after holding off last year

The breakfast-and-lunch chain instituted a 3.9% hike in the first quarter as food and labor costs continue to rise.

A session at this year's Restaurant Leadership Conference will focus on the factors to consider, with executives of Dutch Bros and First Watch sharing their firsthand experiences.

A couple of unconventional moves have helped the chain generate some of its best traffic ever.

The newly public chain continues to innovate within its “daytime dining” framework, adding alcohol and developing a prototype designed to drive more top-line sales.

The breakfast-and-lunch chain priced shares at $18 with trading set to begin Friday.

The breakfast-and-lunch chain plans to sell shares at $17 to $20 and could get a valuation of more than $1 billion.

Dutch Bros’ drive-thru coffee and First Watch’s “daytime dining” have upended their sectors and won over fans as investors looked in other directions, says RB’s The Bottom Line.

The 423-unit chain has seen a quick recovery from the pandemic and would be the industry’s third offering of 2021.

Three restaurant chains have confidentially filed documents for an initial public offering and others are considering it, says RB’s The Bottom Line.

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