First Watch

Consumer Trends

Top LTOs of 2017

The Top 500 chains unveiled more than 13,000 limited-time offers in 2017, but only some can be winners with consumers.


3 trends gaining ground in November

As the weather turns colder, chains are tapping into diners’ desire for piping-hot comfort foods, while still keeping an eye on health.

The seasonal menu includes shareable and individual dishes as well as a themed beverage.

See which 10 chains are meeting consumers’ morning cravings the most.

French foods and concepts are “tres chic” right now.

When it comes to restaurant brands, the sales leaders are not always consumers’ favorites for a variety of reasons. Chains best at parlaying customer satisfaction into sales are hard to beat.

The family-friendly breakfast-and-lunch chain markets itself as “the daytime cafe”

One of the largest breakfast-and-lunch chains, marketing itself as “the daytime cafe”

While some of the legacy brands (such as IHOP and Bob Evans) saw declines, Technomic Chief Insights Officer Darren Tristano expects breakfast-and-lunch concepts to keep growing.

Consumers reveal which chain limited-time offers they were most likely to order based on the name and description.

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