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First Watch

Operations

First Watch agrees to acquire one of its largest franchisees

 By Lisa Jennings on Jan. 08, 2024

The chain will pick up 21 restaurants in North Carolina, bringing total franchised location acquisitions since May to 44.

Financing

First Watch shifts its growth engine into high gear

 By Jonathan Maze on Nov. 01, 2023

The breakfast-and-lunch chain recently opened its 500th location and has many others under development as it works to expand its presence.

Leadership

First Watch names Matt Eisenacher chief brand officer

By Peter Romeo on Sep. 06, 2023

Before joining First Watch in 2019, Eisenacher was COO of Piada Italian Street Food.

Financing

First Watch sees price-sensitive consumers trading down from delivery

By Peter Romeo on May 02, 2023

Chain officials say the high prices of third-party services are driving patrons to dine on-site.

Consumer Trends

Full-service restaurants are some of the most popular brands on Yelp

By Joe Guszkowski on Apr. 13, 2023

First Watch and Texas Roadhouse led a strong showing for sit-down chains on a newly published ranking.

Operations

First Watch's efforts to boost unit volumes are paying off

By Lisa Jennings on Mar. 07, 2023

New units are breaking records as the daytime-dining concept evolves to serve more diners and build profitability.

Operations

Restaurants rethink how long their business day should be

By Restaurant Business Staff on Feb. 07, 2023

Restaurant Rewind: Dayparts are being varied as much as menus these days. The trend started 45 years ago with a brand called Le Peep.

Financing

First Watch sees no reason to follow the pack

By Peter Romeo on Jan. 09, 2023

The daytime dining brand has held the line on pricing and refused to trim its hours or menu. The focus will be on raising the profits of new units.

Financing

First Watch feels a tailwind from consumers' inflation adjustments

By Peter Romeo on Nov. 07, 2022

The daytime dining chain says customers are opting for its $15 breakfasts and lunch as a more economical alternative to dining out at dinner.

Financing

First Watch tries a secondary IPO

By Jonathan Maze on Sep. 13, 2022

Advent International, which owns three-quarters of the breakfast-and-lunch chain's stock, will sell at least 4.5 million shares in a secondary offering.

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