First Watch

Breakfast is still the most important meal of the day for First Watch

By Peter Romeo on Aug. 18, 2020

The chain, which doesn't serve dinner, says it's not suffered the a.m. sales freefall that QSRs are lamenting.

First Watch closes more than 300 corporate stores

By Peter Romeo on Apr. 14, 2020

The breakfast and lunch chain pledged to provide restaurant managers with a bonus when they're rehired so their annual pay for the year will remain the same.

Food

Protein-packed bowls pump up breakfast menus

By Patricia Cobe on Mar. 02, 2020

Consumers are seeking more protein in the morning.

Food

10 LTO standouts in the new year

By Patricia Cobe on Feb. 10, 2020

Diners crave both healthier fare and comfort foods in winter.

Leadership

First Watch hires a chief transformation officer

By Peter Romeo on Jan. 14, 2020

Greg Barber joins the daytime-dining chain after nearly a decade with PepsiCo.

Marketing

10 limited-time offers with top consumer appeal

By Patricia Cobe on Sep. 13, 2019

These LTOs scored high for craveability in Technomic’s recent survey.

Top 500 Chains

First Watch

May 03, 2019

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Marketing