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Jamba Juice

Marketing

Jamba recasts itself to address new market realities

The 29-year-old brand is changing its name, menu and design.

Top 500 Chains

Jamba Juice

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Shivram Vaideeswaran was named CMO amid management changes.

The watchdog group has filed a class action against the chain, alleging it doesn’t disclose enough about what’s in its smoothies.

They join seven major chains that agreed last month to stop the practice, under threat of a lawsuit.

Focus Brands is paying $13 per share for the 800-unit juice chain.

The chain, however, reports little success with its delivery experiments.

The company said its same-store sales were the best in more than two years.

Diners rated these chains as tops when it comes to healthful options.

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