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LongHorn Steakhouse

Food

Value and comfort trump innovation in recent LTO launches

The pandemic has slowed R&D, but chains are luring consumers with meal deals.

The Darden Restaurants chain is now generating takeout and delivery sales at an annualized rate of $2.8 million per store.

Diners crave both healthier fare and comfort foods in winter.

The casual steak chain outperformed all of its sister operations, largely because of how it handled personnel, its parent company said. Olive Garden's comps rose 1.5%.

These LTOs got top scores for purchase intent in Technomic’s latest survey.

These limited-time offers are differentiating the menu at restaurant chains.

After data revealed an unexpected marketing issue for the chain, management pulled back on advertising and started working on an adjusted plan.

The Darden Restaurants holding is still a no-go on small-order delivery, but its catering program is moving within reach of couples.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

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