Papa John's

The Week in Ideas, March 16, 2012

A possible idea for longevity in the Bronx. An idea for your mascot from Papa Johns. A hot promotion from New Zealand. And, no, that's not oregano at Iowa City's Hawk Dawgs Deli & Grill.

Marketing

Papa John’s backpedals on NFL stance

The chain said it was talking about business but may have given the impression it was insensitive to both sides in the controversy.

The chain promises customers a free pizza if they aren’t fans of their first one.

Steve Ritchie will replace the company's founder, who will remain chairman.

The bakery chain alleges its then-employee created copies of sensitive documents he plans to share with the pizza brand.

A thought-out plan is key to long-term success.

Recent earnings reports show a correlation between positive comp sales and customers eating outside of restaurants, but not all brands are convinced.

But the former NFL quarterback will still be a company spokesman.

Professional athletes are turning a page on the restaurant-running playbook of the past, taking better-calculated risks, having a hands-on role in operations and applying legit strategies even seasoned restaurateurs would endorse.

Sometimes the gloves come off in restaurant marketing campaigns. Here are a few of the standout brawls.

  • Page 23