P.F. Chang's

Consumer Trends

What'll it be for a COVID-wisened industry, experience or convenience?

Sweet & Sour: Nancy Kruse and Peter Romeo look at the oft-voiced theory that the pandemic has shifted the focus of restaurant customers and operators to the convenience of takeout and delivery. Neither one is buying it. Some axe throwing and a drink, anyone?

Marketing

P.F. Chang's now sells clothes and cookware

The Asian chain wants to connect with its customers on a new level with hoodies, knives and woks, some of which quickly sold out.

It has become one of the few non-pizza chains to embrace the approach after discovering that customers love it.

The Asian chain is reportedly considering an initial public offering, while the pizza concept is exploring the idea months after emerging from bankruptcy.

With more than 15 locations planned for 2021, the polished casual brand intends to challenge mom-and-pop joints.

Food and drink menus with a holiday theme were trending this week. Also new are seasonal items focusing on seafood. Here’s a roundup of menu activity for this week.

Chefs and R&D teams are launching new menu items at a fast clip. Here’s a roundup of the most recent introductions and menu news.

The chain-building pair have invested in Boqueria, which they’ll also serve as directors.

Lure guests with limited-time offers that feature ingredients and flavors in sync with the season.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

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