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Pollo Tropical

Marketing

10 most alluring LTOs on menus in July

These limited-time offers grabbed attention this summer.

Financing

Fiesta Restaurant Group makes gains with its renewal plan

But traffic at Pollo Tropical and Taco Cabana continues to tumble.

Despite a booming economy, restaurants are still struggling with traffic, and here’s why, says RB’s The Bottom Line.

Traffic still declined, but by the slightest amount in more than a year, according to the latest snapshot from researcher TDn2K.

Sister chain Taco Cabana’s transactions fell 11.3% as the company moves away from discounts.

Peruvian cuisine may be a latecomer to America’s tables, but it’s gaining a foothold. “The healthy, fresh ingredients and unique flavor profiles are creating a surge of interest in Peruvian food and restaurants,” confirms Marcella Guzman, an instructor at the Art Institute of Fort Lauderdale.

The company has named Willie Romeo its first corporate director of off-premise consumption as part of its effort to double off-site business during the next decade.

As consumers increase their off-premise dining, limited-service operators will continue to study their priorities and habits, as well as borrow ideas from chains who are doing it right.

The Latin chicken chain is pulling out of two core markets as part of a sweeping new turnaround plan by Fiesta Restaurant Group, which also owns the Taco Cabana brand.

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